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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

REPORT: U.S. Adults Avg. 21 Minutes/Day on Facebook

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Adults in the U.S. will spend an average of 21 minutes per day on Facebook in 2014, or 6 percent of their digital time, but 10 percent of U.S. digital ad spending goes to the social network, whereas in other digital media categories, U.S. adults’ digital time usage percentages are higher than digital ad-spending percentages, according to new data from market researcher eMarketer.

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3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?

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Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.

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Facebook For Android Update Includes Ability For Home Users To Control Music Apps Via Cover Feed, Animated Stickers

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The Facebook for Android Beta Testers program continues to bear fruit, as new features to the social network’s flagship application for the platform, which were added to its beta app earlier this month, are now part of the mainstream app, with the most dramatic addition being the ability by users of the Home Android overlay to control music apps they are using — such as Spotify, Google Play Music, Pandora, and Rdio — directly via their lock screens.

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Twitter Co-Founder Biz Stone Suggests $10-Per-Month Ad-Free Facebook Premium

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Despite the fact that Facebook has repeatedly stressed that it will never charge for its service, suggestions to that effect emerge constantly, and the latest came from Twitter Co-Founder Biz Stone, who wrote in a post on his blog that if the social network launched a Facebook Premium service for $10 per month, and 10 percent of its user base signed up, $1 billion in monthly revenue would be generated.

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