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3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?

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Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.

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Facebook For Android Update Includes Ability For Home Users To Control Music Apps Via Cover Feed, Animated Stickers

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The Facebook for Android Beta Testers program continues to bear fruit, as new features to the social network’s flagship application for the platform, which were added to its beta app earlier this month, are now part of the mainstream app, with the most dramatic addition being the ability by users of the Home Android overlay to control music apps they are using — such as Spotify, Google Play Music, Pandora, and Rdio — directly via their lock screens.

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Twitter Co-Founder Biz Stone Suggests $10-Per-Month Ad-Free Facebook Premium

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Despite the fact that Facebook has repeatedly stressed that it will never charge for its service, suggestions to that effect emerge constantly, and the latest came from Twitter Co-Founder Biz Stone, who wrote in a post on his blog that if the social network launched a Facebook Premium service for $10 per month, and 10 percent of its user base signed up, $1 billion in monthly revenue would be generated.

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Facebook Trying To Give Users More Control, Richer Experiences With Apps

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People are increasingly engaging with Facebook-connected applications such as Pandora, Nike+, and Endomondo. They want to be able to tell more stories using these apps, but they also desire more control over how the apps post to Facebook and what information is accessed. On the eve of the Facebook platform’s sixth anniversary, the company discussed how it has brought third-party developers into the fold and what’s next for Facebook-connected apps.

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