Recently, eMarketer announced that mobile Facebook advertising now receives more mobile display advertising dollars than any other network or platform, including major players like Google. Here are five ways to master mobile advertising on Facebook if you’re late to the game.
Many Facebook users worry about their personal identities being compromised on the social network through unfortunate photos or tagged posts. But a University of Cambridge study shows that it’s possible to gain information such as political affiliation and ethnicity just from seeing Facebook users’ likes. Social security firm Secure.me also published a top 10 list of the Facebook applications that require this information when users connect to them.
BandsInTown, the top concert-discovery application on Facebook, plans to deepen integration within the social network. The app, which reaches more than 20 million unique Facebook users per month, wants to connect more fans through concerts they’re planning to see. BandsInTown CEO Julien Mitelberg spoke with AllFacebook about how the app will use open graph technology to make Facebook users more aware of events featuring their favorite artists.
We know that more and more users around the world are accessing Facebook through their phones, but new statistics released Wednesday by comScore show that Facebook’s native application has surpassed Google Maps and is now the most widely used mobile utility in the U.S.
Tis the season for giving, and Facebook is on board, announcing at its rescheduled event at iconic toy store FAO Schwarz in New York Thursday night that its Gifts feature is being rolled out to more users, and introducing several new retail partners.
Macy’s boasts that it is “the world’s largest store,” and now, the department store chain can also boast having the highest “Facebook IQ” following the release of the second annual L2 Facebook IQ Index from L2 and Buddy Media.
The ability to share tunes and discuss them with friends is a favorite feature among users of music streaming services, which explains why Spotify has amassed one million users from Facebook since announcing the integration last week.
The war for consumer attention is heating up between online giants Facebook and Google.
Word has it that Facebook is putting the final touches on a music dashboard.