Facebook’s share of social logins rose 2 percent in the third quarter of 2014 from the second quarter, to 46 percent, driven largely by a 9 percent bump-up in the entertainment category, according to the latest report from customer-profile-management technology provider Janrain, a Facebook Preferred Marketing Developer.
Adults in the U.S. will spend an average of 21 minutes per day on Facebook in 2014, or 6 percent of their digital time, but 10 percent of U.S. digital ad spending goes to the social network, whereas in other digital media categories, U.S. adults’ digital time usage percentages are higher than digital ad-spending percentages, according to new data from market researcher eMarketer.
In a survey of 500 U.S. respondents who activated mobile phones from June through September, Facebook dominated in terms of usage, with 45 percent citing the social network as one of their three most frequently used applications, far ahead of second-place Twitter, at 13 percent, and No. 3 Candy Crush Saga, at 11 percent, according to Consumer Intelligence Research Partners.
3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?
Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.
Facebook will host the Out for Undergrad Technology Conference at its campus in Menlo Park, Calif., this weekend (Oct. 19 and 20). The event is aimed at LGBT (lesbian, gay, bisexual, and transgender) undergraduate students interested in pursuing careers in technology.
Facebook For Android Update Includes Ability For Home Users To Control Music Apps Via Cover Feed, Animated Stickers
The Facebook for Android Beta Testers program continues to bear fruit, as new features to the social network’s flagship application for the platform, which were added to its beta app earlier this month, are now part of the mainstream app, with the most dramatic addition being the ability by users of the Home Android overlay to control music apps they are using — such as Spotify, Google Play Music, Pandora, and Rdio — directly via their lock screens.
The latest version of the Facebook for Android beta application includes an intriguing new feature, giving users of its Home Android overlay the ability to control music apps they are using directly via their lock screens.
Despite the fact that Facebook has repeatedly stressed that it will never charge for its service, suggestions to that effect emerge constantly, and the latest came from Twitter Co-Founder Biz Stone, who wrote in a post on his blog that if the social network launched a Facebook Premium service for $10 per month, and 10 percent of its user base signed up, $1 billion in monthly revenue would be generated.
According to the latest report from eMarketer, Facebook will go from no mobile Internet ad revenues whatsoever in 2011 to a 12.9 percent share of the market in 2013, with the digital marketing analysts pegging the social network’s total for the year at more than $2 billion.