Facebook released an update to its Paper iPhone application, and the most prominent new feature is the ability to share posts via Facebook messages, text messages, or email, rather than solely with friends.
Facebook’s emphasis on becoming a mobile company is paying off in terms of referrals, as Shareaholic reported that referrals to its network of more than 200,000 sites from Facebook mobile skyrocketed 197 percent in January compared with last September.
The good news keeps coming for Facebook users who are dreading the expansion of advertising, as comments by Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman Tuesday night on not rushing to bring ads to the social network’s Paper iOS application and not increasing the flow of ads in the mobile News Feed were followed by a report by Mashable that video ads may not launch on Facebook until this summer.
Sheryl Sandberg, David Ebersman: No Ads In Facebook Paper In Near Future, No Large Increase In Mobile News Feed Ads
Facebook Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman used the Goldman Sachs Technology and Internet Conference in San Francisco Tuesday night as an opportunity to quell users’ fears about oversaturation of advertising on the social network, saying that Facebook’s recently introduced Paper iOS application will not feature any ads in the near future, and that there will not be a large increase in ads on the mobile News Feed in 2014.
New Facebook iPhone application Paper debuted on the iTunes App Store Monday, so users likely haven’t had a lot of time to become familiar with it. Online education platform Grovo shared some video tutorials with AllFacebook to help Paper users take full advantages of their apps.
On the same day that Facebook released Paper, its new iPhone application, New York-based startup FiftyThree posted a statement on its website urging Facebook to change the app’s name, since it launched its own, well-established Paper app in March 2012.
Facebook’s formation of Facebook Creative Labs, the initiative behind its newly announced Paper iPhone application, also brought with it a quiet, behind-the-scenes policy shift at the social network: Users’ real names will not be required to access the separate mobile apps that are being developed.
Facebook Co-Founder and CEO Mark Zuckerberg wasn’t joking about “building separate mobile applications beyond the main Facebook app” during the company’s fourth-quarter earnings call Wednesday, as Paper was announced just a few hours after the call ended.
The proof is in the Paper: Merely hours after Facebook Co-Founder and CEO Mark Zuckerberg discussed the social network’s focus on building separate mobile applications beyond its flagship apps during the company’s fourth-quarter earnings call Wednesday, Facebook officially announced the rollout of Paper, which has been rumored since earlier this month.