Paper

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

1Q EARNINGS: Mark Zuckerberg On The Three Stages Of Maturity For Facebook’s Apps

3Generations304

Facebook Co-Founder and CEO Mark Zuckerberg divided the social network’s portfolio of applications into three stages during the company’s first-quarter earnings call Wednesday afternoon, putting the flagship Facebook apps in the most mature category; followed by established offerings Messenger, Instagram, and WhatsApp; and capped by the fruits of its new Facebook Creative Labs initiative, such as iPhone app Paper.

Read more

REPORTS: Facebook To Remove Messaging From Flagship Mobile Apps, Require Use Of Messenger

MessengerIcon304

Last December, Facebook began prompting users of its flagship iOS application to download its Facebook Messenger app, and the social network also began prompting mobile users to encourage their friends who had not yet downloaded Messenger to do so. Soon, according to reports by TechCrunch and The Verge, Facebook mobile users who wish to chat will not have a choice, as messages will no longer be available in its iOS and Android flagship apps.

Read more