People-based marketing: Prepare to hear that term a lot more as Facebook develops ad-targeting and measurement platforms like Atlas, LiveRail and the Facebook Audience Network. Facebook has shifted its focus from providing advertising at scale to providing an ad solution where companies can target the right consumers.
When Yahoo announced last year that it would allow user names that had been inactive to be claimed by new users, how did Facebook ensure that accounts on the social network that were tied to recycled Yahoo email addresses remained secure? Software engineer Murray Kucherawy detailed the process in a note on the Protect the Graph page.
Facebook continued to mark National Cyber Security Awareness Month with content aimed at explaining the measures it takes to keep its users safe, and the latest addition is a note on the Protect the Graph page from security engineer Chris Long explaining how the social network reacts to the sharing of stolen passwords on public sites.
Once again, Facebook users are reminded to stay very far away from websites and applications that claim to enable them to hack other users’ accounts, as Malwarebytes Labs , which reported on phishing site FBSniffing in June, unearthed two similar efforts: FBWand (no longer online at the time of this post) and Facebook Hacker.
Facebook appears to be supplementing its recently introduced Privacy Checkup security tool with pop-up messages that appear when users are performing security-related tasks on the site.
Despite warning after warning after warning, 78 percent of online users aged 16 and above who responded to a recent survey by online security firm Kaspersky Lab do not believe cyber-criminals are interested in targeting them, or are not sure.
What’s wrong with Facebook blue, anyway? The promise of changing the colors of users’ Facebook profiles is once again being used to bait victims of the scam into installing malware, according to Cheetah Mobile.
Online security firm Kaspersky Lab released its Friend or Foe Facebook application, which is aimed at helping users assess the potential threat levels caused by interaction with friends on the social network.