Facebook has conducted surveys in the past, to gauge both user experience and satisfaction with its advertising offerings, and its latest attempt at the latter comes with incentives — namely, a coupon worth $75 toward advertising on the social network.
Facebook continues to introduce new ways for page administrators to monitor their competitors’ pages, following up the addition of Pages to Watch to its page insights earlier this week with the introduction of notices when posts from those pages are generating strong engagement.
Facebook introduced a Pages to Watch module last July, allowing page administrators to choose up to five pages they did not manage and track their likes and other analytics. Pages to Watch has now been added into the social network’s page insights, rather than being broken out as a separate module.
Despite the fact that reach numbers for organic posts from Facebook pages are plummeting, the social network continues to encourage page administrators to post.
Facebook may be experimenting with new locations for Open Graph actions such as “want to watch,” which it debuted last March for posts from applications, and which were added to posts and lists from friends’ Timelines later that month.
Facebook appears to be testing a new interface for messaging via desktop.