Pay-Per-Click

Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!

Why Pay-Per-Click Tool Vendors Are Struggling On Facebook

dennis

Three years ago, you could drastically reduce your cost per click by just running a ton of ads. The mainstream pay-per-click vendors, experienced with Google, applied their same techniques to Facebook — multiplying tons of ad combos by headlines, images, and body copy. While that technique was positioned as smart optimization, it was really spamming the system with thousands and thousands of terrible ads. If a general message against a particular audience wasn’t effective, making 10,000 variants of the same thing wouldn’t matter.

Read more

Learn How To Turn Likes Into Dollars At The AllFacebook Marketing Conference

AllFacebookMarketingConference180x180

Looking for ways to make money through your Facebook presence? Maybe you’ve only dipped your toe into the water, but want to see how Facebook can help your business? You might want to check out the AllFacebook Marketing Conference, coming to San Francisco this Thursday and Friday. AllFacebook has brought together some of the world’s experts in social marketing for this two-day symposium, and passes are still available.

Read more