Facebook Credits Will Spark Race For On-Site "Buy Now" Buttons

Pay with Facebook Icon

-Pay With Facebook Button-Want to get an idea about the future of the payments industry? Taking a look at Facebook’s push for their Credits platform and the recent boom in in-app payment providers will help shed some light. As I highlighted on Friday, reduction of friction is the center of “innovation” right now on the internet. For payments, that means easier ways to make transactions. While new offerings, like SMS payment providers, provide solutions to expand the payments market, the most significant innovation in payments is instant, one-click, “buy now” buttons.
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