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Facebook Has A Nigerian Problem With Targeting

Guest Writer — Wed, 10 Apr 2013 15:33:36 +0000

No, I didn’t receive an email from Princess Zuckerberg asking me to save her family fortune from the hands of the rebel forces. This is not the typical Nigerian 419 scam. In this version, Facebook is unknowingly misleading its advertisers about its vaunted targeting abilities. If you buy ads targeting the U.S., it is now very likely that you are getting traffic from Nigeria and other parts of Africa, as well.

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Facebook Explains Local Currency For Games

Justin Lafferty — Wed, 27 Mar 2013 14:56:09 +0000

Now that Facebook Credits have been nixed as the official currency of Facebook games, the company took some time Tuesday during the Game Developers Conference in San Francisco to explain how the new system of local currency makes in-game purchases easier for all parties. Now, game developers have full control over what they charge users in different countries, and users can see rounded price points instead of always-changing conversions.

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Facebook Commerce Platform Soldsie Announces $1M In Seed Funding

David Cohen — Wed, 06 Mar 2013 10:14:04 +0000

Although Facebook commerce platform Soldsie works by allowing brands to process purchases within the comments section of the social network, the $1 million in seed funding it announced Wednesday did not come via comments, but from a group of institutional investors.

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Facebook Changes PayPal Direct Deposit Policy For New Developers In Several Countries

Justin Lafferty — Mon, 28 Jan 2013 20:00:37 +0000

Since 2010, PayPal has been one of the main methods of payment for Facebook developers. But as Facebook grows, the company is changing its PayPal policies for new developers in emerging markets, such as China, Brazil, and India. According to TechCrunch, developers in several countries must show extra identification as a means of authentication, such as photo IDs or incorporation papers, in order to be paid via direct deposit.

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Facebook Data-Visualization Outfit SumAll Closes $6M Capital-Financing Round

David Cohen — Tue, 20 Nov 2012 10:26:08 +0000

Data-focused software-as-a-service provider SumAll announced the completion of a $6 million series-A capital-financing round led by Battery Ventures, with Wellington Partners participating, as well.

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Facebook Commerce Platform Payvment Brings Lish.com Out Of Beta, Adds Branded Storefronts

David Cohen — Thu, 11 Oct 2012 10:26:05 +0000

Social commerce platform Payvment announced Thursday that its Lish.com product discovery destination, which launched in beta in August, is now open to the public, complete with a new feature for its clients on the retail side: branded seller storefronts.

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Soldsie Turns Facebook Page Comments Into Point Of Sale

David Cohen — Thu, 20 Sep 2012 10:17:39 +0000

Facebook page comments are one of the most important ways users engage with brands on the social network, but San Francisco-based startup Soldsie introduced another use for comments — as a point of sale.

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SumAll Social Metrics Joins Facebook Analytics Fray

David Cohen — Tue, 28 Aug 2012 10:30:20 +0000

The crowded Facebook analytics field welcomed a new entry from data visualization company SumAll, SumAll Social Metrics, which combines transactional, social, and Web traffic in one software-as-a-service environment, on a single dashboard.

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Facebook App Subscription Payment Model Now Available To All Developers

David Cohen — Wed, 08 Aug 2012 14:21:52 +0000

The test of a subscription payment model for applications with developers Zynga, Kixeye, and Playdom that Facebook launched in June is over, and the social network has extended the capability to all developers.

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Facebook Files 10-Q With SEC, Details Mobile Users, Zynga, Lawsuits, Other Issues

David Cohen — Wed, 01 Aug 2012 10:54:29 +0000

Following its second-quarter earnings call last Thursday, Facebook filed its 10-Q quarterly document with the Securities and Exchange Commission Tuesday, addressing, among other topics, increased mobile usage, revenue from game developer Zynga , and the status of various lawsuits.

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Facebook Co-Founder’s Company Gets Big Backing

Justin Lafferty — Mon, 23 Jul 2012 15:19:57 +0000

Facebook Co-Founder Dustin Moskovitz founded workplace collaboration company Asana in 2009, but the Silicon Valley startup is in the news again, having received a sizable payment from PayPal and others.

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Wishpond Looks To Carve Facebook Offers Niche With Social Offers

David Cohen — Fri, 22 Jun 2012 13:43:38 +0000

Brands looking to provide offers via Facebook can now do so with a little Canadian flair, as developer Wishpond debuted self-serve application Social Offers.

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‘Piranha 3DD’ Set To Take Bite Out Of Facebook

David Cohen — Fri, 01 Jun 2012 11:16:29 +0000

If 3-D flesh-eating fish were the one thing missing from your Facebook experience, Milyoni has got you covered, as the social entertainment provider teamed up with Starz Digital Media to present Piranha 3DD, the first-ever 3-D film on the social network.

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Would Facebook Go Dark To Boycott Online Piracy Bill?

Jennifer Moire — Mon, 09 Jan 2012 12:24:40 +0000

We highly doubt this particular rumor would ever come true, but the blogosphere and Twitterverse are chattering that Facebook could pull the plug in protest over the Stop Online Piracy Act pending in the U.S. Congress.

Consider a day without Facebook — or Google, Twitter, Wikipedia or Yahoo, for that matter.

These heavily trafficked web sites are joining Facebook in considering a coordinated blackout as a powerful demonstration of what the Internet might look like if SOPA went into effect.

While implementation at this point seems unlikely — it’s dubbed the “nuclear option” after all — the rumor mill went into high alert after Markham Erickson, an executive with the industry trade group NetCoalition, confirmed to Fox News that companies were mulling over a blackout of services, despite what a boycott would do to users.

“Companies typically don’t want to put their users in that position,” Erickson said. “The difference is that these bills so fundamentally change the way the Internet works. People need to understand the effect this special-interest legislation will have on those who use the Internet.”

So what might a boycott look like? Would Facebook go completely dark, or would users be re-directed to a site that posted a message about SOPA. And, would Facebook ask users to take action–write a letter to a member of Congress, sign an online petition, or share a message with friends?

Actually, Facebook is a great platform to launch that type of advocacy campaign. Anti-SOPA ads and sponsored stories could be developed, and of course, the option to share links to anti-SOPA news stories would spread quickly on the social networking site and could build support against the legislation.

Opponents claim one provision of the controversial bill would require Internet providers to monitor customers’ traffic and block web sites suspected of copyright infringement, which sets off alarms among Facebook and its counterparts.

SOPA is scheduled for a debate in the U.S. Senate in late January before its put to a vote.

Readers, what would you do if Facebook went offline for a day?

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PayPal Launches Free 'Send Money' App On Facebook

David Cohen — Thu, 17 Nov 2011 14:05:38 +0000

PayPal and Facebook just got a little cozier with the launch of Send Money, an application on the social network that does what its name sounds like, and without transaction fees for users.

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