Facebook commerce provider Ecwid reported continued momentum for small and midsized retailers using its storefronts on the social network, saying that orders rose 37 percent in the first quarter versus the year-earlier period, while sales jumped 26 percent during the same period.
Social commerce platform Payvment is shuttering its Facebook storefront business, but its clients will not be left in the cold, as the company reached an agreement with Facebook storefront provider Ecwid to allow Payvment users to transfer their stores to the Ecwid platform.
Small businesses on Facebook are gearing up for the 2012 holiday shopping season, with nearly one-half expecting sales to increased compared with last year, nearly one-half planning some sort of promotion on Facebook, and most that have advertised on the social network expecting to do so again, according to a new study by Facebook commerce provider Payvment.
Social commerce platform Payvment announced Thursday that its Lish.com product discovery destination, which launched in beta in August, is now open to the public, complete with a new feature for its clients on the retail side: branded seller storefronts.
Facebook commerce platform Payvment launched its first major initiative since the resignation of CEO Christian Taylor last month, announcing the beta release of product discovery destination Lish.com.
Payvment has been one of Facebook’s most prominent e-commerce solutions, led by CEO Christian Taylor. However, Taylor told TechCrunch Tuesday that he’s stepping down from his post, but will remain active within the company as a member of its board of directors.
Facebook commerce platform Payvment found in a recent survey that more than 60 percent of its customer base of over 165,000 small and midsized businesses had not yet tried Facebook ads, with 25 percent of those citing lack of understanding how to use them, so it addressed that issue with today’s rollout of a one-click Facebook ad-buying service.
There’s that elusive Facebook effect, ramping things up again. This time, it’s the economy. It’s unwittingly urging new startups to sprout, just by existing, and by being very well liked by the masses. Geez, we may soon be calling ourselves the innovation nation.
A survey of more than 100,000 smaller retailers found that nearly 40 percent use Facebook ads, and among them 70 percent said they would do so again.