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INFOGRAPHIC: Small Businesses On Facebook Bullish On 2012 Holiday Shopping Season

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Small businesses on Facebook are gearing up for the 2012 holiday shopping season, with nearly one-half expecting sales to increased compared with last year, nearly one-half planning some sort of promotion on Facebook, and most that have advertised on the social network expecting to do so again, according to a new study by Facebook commerce provider Payvment.

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Payvment Debuts One-Click Facebook Ad Buying

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Facebook commerce platform Payvment found in a recent survey that more than 60 percent of its customer base of over 165,000 small and midsized businesses had not yet tried Facebook ads, with 25 percent of those citing lack of understanding how to use them, so it addressed that issue with today’s rollout of a one-click Facebook ad-buying service.

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