For the fourth consecutive year, Publishers Clearing House launched its “The Give Back” social media giving campaign as part of its relationship with St. Jude Children’s Research Hospital, but this time around, there’s a new twist: Rather than voting on which charities will receive charitable donations, St. Jude is guaranteed $150,000, and Facebook users who like the PCH page can add up to $50,000 to that total by playing games.
PCH Prize Patrol
Multichannel direct-marketing outfit Publishers Clearing House usually brings to mind sweepstakes, its PCH Prize Patrol, and magazine subscriptions. However, perhaps Facebook engagement should be added to that list.
Multichannel direct-marketing outfit Publishers Clearing House announced the launch of its second “The Give Back” charitable-giving program on Facebook Tuesday, with the campaign set to run through Nov. 5.