The highly competitive presidential election is heating up on Facebook and across social media channels, and raw data from a new Pew Research Center Project in Excellence in Journalism study examining the campaigns’ use of digital resources shows President Barack Obama besting Gov. Mitt Romney.
Starting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!
While Facebook has made a push in the past year to engage more journalists, the social network lags behind Google and other platforms as a significant driver of traffic to news media sites.