Facebook’s weekly email to page administrators, which updates them on their pages’ new likes, people talking about this, and total reach, included a new feature this week: Three posts were highlighted, with their total reach figures and “boost post” buttons included for each of them.
People Talking About This
Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the world’s largest social network, it has evolved into the greatest marketing platform on earth. The key to the success of its marketing platform lies within two core elements: the social graph, and reach.
The National Basketball Association Finals tipped off Thursday night, with the San Antonio Spurs shocking the Miami Heat and taking a 1-0 lead in the best-of-seven series. However, according to sister site PageData’s analysis of the two clubs’ Facebook pages, the defending champions, the Heat, win in a landslide.
Major League Baseball recently had its geographical rivalry week, where teams played interleague series against their closest foes. The New York Yankees took on the New York Mets, and the Los Angeles Dodgers and Los Angeles Angels of Anaheim battled it out, as did the Oakland A’s and San Francisco Giants. We know how the teams did on the field, but who won the rivalry battles on Facebook? We dug through PageData numbers to find out.
And then, there were three: The San Antonio Spurs are the National Basketball Association’s 2012-13 Western Conference champions, having swept the Memphis Grizzlies, and the Spurs now await the winner of the Eastern Conference finals, in which the Miami Heat hold a three games to two lead over the Indiana Pacers. But who were this past week’s big winners in the NBA in terms of likes added and gains in people talking about this? Sister site PageData has the answers.
When Facebook released version 2.0 of its Pages Manager for iOS application earlier this month, it temporarily removed access to post insights such as clicks and people talking about this. Those features have been brought back in an update for the app released by the social network this week, sister blog Inside Facebook reported.
The National Basketball Association is down to its final four teams, with the San Antonio Spurs holding a two games to none lead over the Memphis Grizzlies in the Western Conference finals, while the defending champions, the Miami Heat, lead the Indiana Pacers one game to none in the Eastern Conference finals. According to sister site PageData, the Heat remain the Facebook favorites, as well.
While eight National Hockey League teams remain in the hunt for the Stanley Cup, the clubs are also battling it out on Facebook. Fans all over the world flock to the teams’ Facebook pages for scoring updates, photos, and other updates throughout the playoffs. Using PageData statistics, let’s take a look at who has been winning the matchups in the second round of the playoffs, both on the ice and on the social network.
Two of the National Basketball Association’s marquee franchises are moving in starkly different directions when it comes to movement in people talking about this on Facebook for the past week, according to sister page PageData, as the defending champions, the Miami Heat, nearly doubled the PTAT gain of its nearest competitor, while the Los Angeles Lakers, after barely qualifying for the playoffs and being swept out of the first round, lost more than double the PTAT of the next team on the list.
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.