Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
Facebook will maintain a strong presence at the 11th annual Advertising Week gathering in New York starting Sept. 29, returning as a sponsor and participating in several panels.
Two Facebook Preferred Marketing Developers announced the formation of a strategic partnership, as Brazilian digital agency Riot will use the Swat.io social-media-management system from Austrian software agency Die Socialisten.
Germany edged Argentina to win the soccer portion of 2014 FIFA World Cup Brazil, and according to social marketing and analytics platform Engagor, Kia Motors came from behind to edge Nike in the battle for brand mentions among World Cup sponsors.
Just do it? Nike has when it comes to mentions of 2014 FIFA World Cup Brazil sponsors on Facebook and Twitter since the start of the tournament June 12, according to data from social marketing and analytics platform Engagor.
With big-name brands like L’Oreal, Groupon, and Pepsi using Facebook for social recruiting, it’s no wonder that small businesses are gaining the confidence to do the same — but it’s not quite as simple as it looks. You know what these big companies have that you don’t? Legal teams.
Nearly one year ago, FenixApps introduced its Social Comments application for Facebook pages, enabling page administrators to comply with the social network’s guidelines on contests. This week, FenixApps rolled out a free mobile version of Social Comments.
A panel at the upcoming Inside Social Apps 2013 conference will examine the impact of real-world incentives to boost Facebook like totals and application installs. How about this for a real-world incentive: a can of Pepsi?
Mass Relevance, a social integration platform that worked with Facebook and CNN on Election Insights, announced Thursday that it has integrated 25 billion pieces of content into visualizations on TV, billboards, stadium displays, websites, mobile applications, and more.