A report last week that Facebook was testing a new type of targeted advertising, along with several third-party partners, which would allow brands to market to users based on items they have previously expressed interest in while surfing the Web was confirmed Wednesday with the social network’s announcement on its Facebook Studio blog of the expansion of its custom audiences offering with data-centric partners Datalogix, Epsilon, Acxiom, and BlueKai.
When you connect with a Facebook application, how often do you pay attention to the fine print of what information the app wants from your profile? MyPermissions has launched a tool that allows users to see what the app wants from your profile, and also lets users delete apps straight from the MyPermissions Cleaner. It wants Facebook users to get a clean and safe start to 2013, also introducing a mobile app.
A Facebook customer-satisfaction survey appears to be making the rounds, but this one sticks to the user experience, and doesn’t detour into politics, like a similar effort that was released in error last month.
Irish eyes (and those of the rest of the European Union) are finally smiling on Facebook, as Ireland’s Office of the Data Protection Commissioner announced that “the great majority” of the privacy recommendations it made to the social network to keep it in compliance with those of the EU have been “fully implemented to the satisfaction of this office.” The major concession by Facebook: Its tag suggest feature, which enabled facial recognition for Facebook photos, has been turned off for all new users in the EU, with existing users to lose access to the feature by Oct. 15.
Not all Facebook applications are created equal. Secure.me, which is akin to virus protection for pages, recently launched the App Advisor — a report card for more than 500,000 apps on the Facebook platform. On Wednesday, the site will introduce a browser plugin that rates the trustworthiness of an app (or a site that integrates Facebook), based on what kind of personal data it requires.
Not long after Germany reopened its investigation into Facebook’s facial-recognition technology, a German consumer group sent the social network a cease-and-desist letter. The Federation of German Consumer Organizations is ordering Facebook to quit giving third-party applications users’ data without their consent. If the social network doesn’t do this by Sept. 4, the Germans plan to sue.
Concerns about personal information collected by Facebook applications still linger despite efforts by the social network and developers to educate users on what data they collect and how they use it, and a new infographic from BackgroundCheck.org lists some surprising names among its worst offenders.
Facebook was seen as the source of personal data that reveal the most about a person, with 26 percent of respondents to a survey of more than 2,000 U.K. consumers citing the social network.
We all know that Facebook has massive amounts of users’ personal data. Massachusetts Institute of Technology’s Technology Review recently delved into the issue of what Facebook can do with all of that information, in a post by writer Tom Simonite that deftly explores the fascinating yet largely unknown world of Facebook’s in-house and bookish social science arm. Will Facebook use it for good or evil?
Maybe General Motors got an advance copy of new research from digital marketing agency Greenlight, which found that 44 percent of respondents to its survey would “never” click on Facebook ads or sponsored stories.