Personal Data

Facebook Expands Custom Audiences With Datalogix, Epsilon, Acxiom, BlueKai

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A report last week that Facebook was testing a new type of targeted advertising, along with several third-party partners, which would allow brands to market to users based on items they have previously expressed interest in while surfing the Web was confirmed Wednesday with the social network’s announcement on its Facebook Studio blog of the expansion of its custom audiences offering with data-centric partners Datalogix, Epsilon, Acxiom, and BlueKai.

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MyPermissions Wants Facebook Users To Start 2013 Safely With Cleaner, Android App

MyPermissions

When you connect with a Facebook application, how often do you pay attention to the fine print of what information the app wants from your profile? MyPermissions has launched a tool that allows users to see what the app wants from your profile, and also lets users delete apps straight from the MyPermissions Cleaner. It wants Facebook users to get a clean and safe start to 2013, also introducing a mobile app.

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