Facebook has gone to the dogs, but it’s for a worthy cause: Israeli ad agency Ecaliptoos is helping to call attention to the plight of dogs who have spent more than two years in shelters with its promotion of Facebook page Forgotten in Cages.
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PetSmart Charities teamed up with Adopt-a-Pet.com on Facebook application Share a Pic, Save a Pet, which is aimed at boosting awareness of the plight of nearly 8 million homeless pets in the U.S. and promoting adoption.