Pew - AllFacebook

REPORT: Teens Still Use Facebook (And Can Master Privacy Settings)

Justin Lafferty — Tue, 21 May 2013 15:58:26 +0000

Yes, teenagers use Facebook. And although whether or not they’ll be using Facebook in a few years remains to be seen, the site does have a considerable presence among high-school students. The Pew Research Center recently examined how teens use social media, finding that they don’t like drama and having their parents connected to them, but they stay on Facebook because it plays a key part in the social experience. However, Facebook’s youngest users tend to have no problem configuring privacy settings.

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2 In 5 Facebook Users Are Surprised By Friends' Politics

Jennifer Moire — Mon, 12 Mar 2012 18:06:03 +0000

Two out of every five Facebook users don’t know their friends as well as they thought they did — or at least not their political views — according to a new poll from the Pew Internet and American Life Project. continued…

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Study Finds Women Unfriendliest On Facebook

Jennifer Moire — Tue, 28 Feb 2012 12:51:31 +0000

Women and young adults are outpacing other demographics in unfriending on Facebook, according to a new study from the Pew Internet and American Life Project.

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STUDY: Bullies Outnumber Victims 4:1 On Facebook

Jennifer Moire — Thu, 23 Feb 2012 09:49:20 +0000

Only about half of all parents are aware of cyberbullying incidents involving their children, in part because more kids are accessing Facebook using chat applications and cell phones away from their family.

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7 Ways Facebook Can Improve 2012 Election Coverage

Jennifer Moire — Thu, 03 Nov 2011 15:04:40 +0000

Coverage of the 2012 Republican primaries is relying on Facebook to improve stories about the issues, the candidates and the voters.

Political scribes, voters, news junkies and activists are using social media to seamlessly interact with the campaigns and the candidates, share behind-the scenes flavor with readers and gauge how voters are reacting to events in the news cycle.

It’s not unlike what major brands and commerce sites on Facebook are doing to encourage engagement with fans.

The Poynter Institute, a journalism think tank, has a few Facebook tips that political reporters can use as they cover the 2012 elections.

But really, these are general tips that anyone with a Facebook presence can employ to maximize their exposure and boost interaction with their key audiences.

Review Facebook Ads

A look at a candidate’s Facebook ads is a lesson in how the campaign is targeting local voters.

Republican presidential candidates are using multiple Facebook advertising tools to micro-target specific demographic groups.

Mitt Romney and Tim Pawlenty used sponsored stories. Romney and Rick Perry have developed applications that supporters can download.

Use Facebook Search

Use Facebook’s search tool to quickly gauge what voters, activists or campaigns are saying about developing news and events.

Read Facebook Fan Pages

Members of Congress are using Facebook and Facebook fan pages in myriad ways to share their views on specific legislation, engage with constituents in their district, or even document their votes on bills.

Reviewing the information shared on Facebook is one way to determine how transparent and accessible a candidate is.

Identify Sources

Review a candidate’s Facebook page, as well as the pages of political groups and causes, to find engaged supporters who may be willing to speak with you.

Facebook has become a great way for candidates to identify highly enthusiastic supporters.

For example, Jon Huntsman, developed a top supporters program on Facebook, that ranks and rewards his most ardent fans.

Notice Facebook Updates

Buzz for major campaign announcements is often created on sites such as Facebook.

Tim Pawlenty used a Facebook town hall to announce his exploratory committee.

And Poynter notes that, days before Rick Perry announced his presidency, he began updating his Facebook bio and interests.

Engage With News Hounds

Journalists and their employers ought to enable the subscribe feature and post links to stories.

Consider live streaming your election night coverage or other political programming, as CBS News and NBC News have done.

Our Election Tracker

Of course, journalists should remember our Election Tracker 2012, which offers a constantly updated look at the Facebook status of the presidential contenders, members of Congress and state government leaders.

Can you think of any other Facebook tips that can improve 2012 election coverage?

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Why The Media Dislikes Facebook's Most Liked U.S. Rep

Jennifer Moire — Tue, 18 Oct 2011 16:05:17 +0000

Why do some political candidates have a strong Facebook fan base, yet lag in other metrics, such as media coverage or national polls?

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Check It Out: Facebook Places Gaining Critical Mass

Jackie Cohen — Sat, 14 May 2011 12:24:32 +0000

If you’ve got a smartphone in the U.S., there’s almost a one in five chance you checked into a location-based service this March.
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REPORT: Facebook In Top 3 For Sending Traffic To News

Jackie Cohen — Mon, 09 May 2011 16:04:21 +0000

We’ve seen numerous reports point out Facebook’s growing influence upon news readership, and now today Pew Research Center‘s Project for Excellence in Journalism released data showing exactly that.
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Noooo!! Your Mom's Friends Are Also On Facebook

Caitlin Fitzsimmons — Sat, 11 Sep 2010 11:31:30 +0000

Once considered the province of the young, social networking is increasingly a pursuit for people over 50, new research suggests.
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