Blue Cross Blue Shield, meet blue thumbs up? According to a report by Reuters, Facebook is eyeing opportunities in the health-care sector, including online communities and applications.
Facebook and Instagram reacted swiftly to appeals last week by advocacy groups Mayors Against Illegal Guns and Moms Demand Action for Gun Sense in America, announcing new educational and enforcement measures regarding discussions on the social networks about commercial activity, particularly when it involves regulated items, such as guns.
Drug companies continue to react to Facebook’s policy shift this week that enables the public to comment on the walls of certain pharmaceutical pages.
Pharmaceutical companies are losing a special privilege on Facebook today — the ability to block public comments on a Facebook wall.
If you plan to mix Facebook and drug marketing, you need to make sure you know what you are doing. Or you could land in trouble with federal regulators, like pharmaceutical company Novartis.