Ever since Facebook went public last year, the company has been looking for ways to monetize, especially on mobile. Jason Spievak, CEO of RingRevenue, has an idea that could be a game-changer for businesses (especially local ones) on Facebook — a call button on mobile ads. If customers have questions or want to make purchases based off ads they see on their mobile news feeds, they can contact businesses with one touch.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
After someone found a security breach that exposed users’ phone numbers, Facebook confirmed that it has patched the hole. According to Computer World, independent security researcher Suriya Prakash found that Facebook’s search-by-phone-number function was heavily flawed, allowing people to easily harvest phone numbers.
Like the Facebook application for your mobile device? Why not go all out and invest in a Facebook phone? Bloomberg claims that Facebook is reportedly working with HTC and could release a Facebook smartphone mid-2013.
In an effort to gain more advertising money, Facebook has been testing ways to place more ads on pages. But the company also is doing what it can to keep its biggest clients happy, especially as Facebook’s finances come into light with Thursday’s earnings call.
The INQ Cloud Connect has cleared the FCC, launching rumors of a late-summer launch with AT&T.
Apparently Facebook has teased at least one user with a preview of a possibly forthcoming option to initiate a phone call from the social network’s webpage, according to a tip received by The Daily What.
That’s what Mike Arrington’s sources claim and it’s something that we’ve also been speculating about for months now. As I wrote only a few weeks ago, Facebook is becoming increasingly at risk of competing social platforms from Google and Apple, especially via the companies’ mobile platforms. However it looks like Facebook as effectively identified the risk and is preparing to combat it.
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