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Call Button: An Answer To Facebook’s Mobile Ad Woes?

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Ever since Facebook went public last year, the company has been looking for ways to monetize, especially on mobile. Jason Spievak, CEO of RingRevenue, has an idea that could be a game-changer for businesses (especially local ones) on Facebook — a call button on mobile ads. If customers have questions or want to make purchases based off ads they see on their mobile news feeds, they can contact businesses with one touch.

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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook Preparing To Unleash A Mobile Phone?

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-Facebook Android Icon-That’s what Mike Arrington’s sources claim and it’s something that we’ve also been speculating about for months now. As I wrote only a few weeks ago, Facebook is becoming increasingly at risk of competing social platforms from Google and Apple, especially via the companies’ mobile platforms. However it looks like Facebook as effectively identified the risk and is preparing to combat it.
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