Facebook recently began asking desktop users to add their phone numbers to verify their accounts and make them more secure. Now it seems that the social network is doing the same on mobile. Some Facebook mobile users have seen prompts in their mobile applications to input their phone numbers, “to help secure your account and more.”
Facebook revealed more details about its announcement earlier this month that advertisers can target ads to Facebook users by email, phone number, or user ID, with Vice President of Advertising and Global Operations David Fischer officially debuting the offering at the Dreamforce conference in San Francisco Thursday and announcing eight advertising vendors that offer the capability.
The ability to target ads to Facebook users by email, phone number, or user ID was rolled out to users of the social network’s power editor with managed accounts Wednesday, and ads application-programming-interface partners can request access to the functionality for their managed accounts, as well, according to a report in sister blog Inside Facebook.