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Mediabistro Course

Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!

Cadbury Taps Australian Facebook Users’ Likes, Interests To Determine Ideal Chocolate Flavors

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Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.

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Using Facebook Ads To Boost Brand Awareness

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One of the most common objectives of Facebook ads is increasing brand awareness, and the social network’s marketing science team enlisted the help of more than 700 users from all around the world to evaluate more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns. Advertising Researchers Neha Bhargava and Eurry Kim discussed their findings in a post on the Facebook for Business page.

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Facebook Temporarily Bans User For Spoof Of Classic Coppertone Ad Showing Daughter’s Bare Bottom

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Facebook found itself in the middle of another “damned if you do, damned if you don’t” situation involving content posted to the social network, this time over a photo of a young girl’s bare backside that was posted to the Coppertone page to mimic the classic 1953 ad from the sunscreen company of a young girl’s bathing suit being pulled down by a small dog.

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