It was reported last August by AllThingsD that Facebook was testing an application enabling celebrities or their page administrators to monitor mentions on Facebook via mobile and respond to fans. Nearly one year later, the social network announced the introduction of Facebook Mentions, the latest app from its Facebook Creative Labs initiative.
In an effort to reduce the size of JPEG images and speed the loading times of Web pages, Firefox parent Mozilla announced the release of compression technology mozjpeg 2.0, and Facebook announced that it will test mozjpeg 2.0 on Facebook.com.
Women are caught in a no-win situation when it comes to their photos on Facebook and other social networks, according to a new study from Oregon State University, which found that sexy and revealing photos may cost them job opportunities, while more conservative images could lead to less attention from potential suitors.
Facebook-owned photo- and video-sharing network Instagram introduced its Instagram Direct direct-messaging service to much fanfare last December, but mentions of the feature have been few and far between since. However, according to Instagram, rumors of the demise of Instagram Direct are premature.
Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.
One of the most common objectives of Facebook ads is increasing brand awareness, and the social network’s marketing science team enlisted the help of more than 700 users from all around the world to evaluate more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns. Advertising Researchers Neha Bhargava and Eurry Kim discussed their findings in a post on the Facebook for Business page.
Slingshot, the photo- and video-sharing application released by Facebook last month, is one of the components of the social media campaign backing the digital video-on-demand re-release of feature film Affluenza by FilmBuff, a company that buys and distributes independent narrative films and documentaries.
Facebook responded to yet another controversy over photos that were removed from the social network, this time in the case of Kendall Jones, a 19-year-old cheerleader from Texas Tech University, who posted several photos of animals she had shot and killed while on a safari in Zimbabwe earlier this month.
Facebook found itself in the middle of another “damned if you do, damned if you don’t” situation involving content posted to the social network, this time over a photo of a young girl’s bare backside that was posted to the Coppertone page to mimic the classic 1953 ad from the sunscreen company of a young girl’s bathing suit being pulled down by a small dog.