What may very well be a leaked version of the new version 4.0 of the flagship Facebook application for Android counts among its features far more extensive customization of the lock screen for its Home Android overlay.
Facebook still dominates when it comes to social shopping sessions and driving traffic, but Pinterest continues to make up ground, while Twitter lags far behind, according to research scheduled to be released next week by personalized shopping data outfit RichRelevance.
Despite Facebook’s emphasis on mobile advertising, a recent survey by global marketing consultancy Analytic Partners found that 85 percent of Facebook users would be more inclined to read or click on a News Feed ad when accessing the social network via desktop than through mobile devices.
The most important time of the year is rapidly approaching for toy retailing giant Toys “R” Us, with the unofficial kickoff of the holiday shopping season on Black Friday, and the company announced a revamp of its ecommerce sites for the flagship brand and Babies “R” Us, including enhanced sharing on Facebook and other social networks.
3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?
Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.
Facebook’s cost per click dropped 40 percent over the past 12 months, while the click-through rate for advertising on the social network soared by 275 percent, and return on investment was up 58 percent, according to a study of some 131 billion Facebook ad impressions, 400 million unique visitors, more than 1 billion posts, and 4.3 billion engagements over the past 12 months by Adobe.
Content from Flickr, Pinterest, Tumblr, and Instagram, which had been available on the lock screen for Facebook Android overlay Home for Android beta-testers, is now available to all users in the latest update to Home.
Facebook will host the Out for Undergrad Technology Conference at its campus in Menlo Park, Calif., this weekend (Oct. 19 and 20). The event is aimed at LGBT (lesbian, gay, bisexual, and transgender) undergraduate students interested in pursuing careers in technology.
Attention, Arcade Fire fans: Creative posts about the band on Facebook and other social networks could result in tickets to an outdoor show in Los Angeles Oct. 29, at an unannounced location, on the day the band’s fourth album, Reflektor, is set to be released.