Pinterest

HOLIDAY SHOPPING: Facebook Is More Popular than Pinterest, But Olds Don’t Care

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With the holiday shopping season already upon us (notice how quickly Halloween decorations magically morph into Christmas décor these days?), we’re all surfing online and/or standing in line. And social media remains a major consumer resource. The good news is that Facebook is more popular than YouTube or Pinterest when it comes to holiday shopping preferences. The bad news that if you’re “old” (think baby boomer), you’re probably not using either, anyway.

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Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

STUDY: 84 Percent Claim Facebook Offers Can Influence a Purchasing Decision

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According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.

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