Facebook accounted for 23.39 percent of social referrals to websites in the second quarter of 2014, with that percentage total representing a 10.09 percent gain since March and a whopping 150.49 percent leap since the end of the second quarter of 2013, according to the latest report from Shareaholic.
Reports of the demise of Facebook’s teen user base have been greatly exaggerated, at least according to Forrester Research, which reported that the social network performed quite favorably in its recent survey of 4,517 U.S. online users between the ages of 12 and 17.
Facebook may have more than 1.28 billion monthly active users, but WebpageFX examined the fates of those users who are now permanently inactive due to death, noting that some 30 million of the social network’s users passed away during its first eight years.
User-generated content can be a valuable resource for brands on Facebook and other social networks, and customer profile-management provider Janrain will help its clients tap that resource with its launch of Janrain User-Generated Content.
The Electronic Frontier Foundation released its 2014 Who Has Your Back? report, detailing Internet companies’ efforts to protect their users from government requests, and Facebook was one of a handful of companies to receive stars in all six criteria.
The shortest distance between two points is a straight line, and in the case of deep links within applications, App Links, an open, cross-platform solution for app-to-app linking introduced by Facebook at its F8 global developer conference in San Francisco Wednesday, bypasses mobile browsers as part of its straight line.
Marketing cloud technology provider Unified and social rich-media advertising provider Moontoast will announce at the Digiday Brand Summit Monday in Nashville, Tenn., that the Moontoast Social Rich Media Ad Platform has been integrated with Unified’s Social Operating Platform.
Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.