Prestige brands — those in the beauty, fashion, retail, hotels, and watches and jewelry sectors — are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.
Facebook still dominated among social networks driving users to retail sites in the fourth quarter of 2013, but it continues to face growing threats from both Pinterest and, surprisingly, Tumblr, according to results from the Q4 2013 Social Media Intelligence Report from Adobe, released Monday.
Facebook saw its referral traffic to a group of more than 200,000 websites with over 250 million monthly unique visitors rise 48.85 during the fourth quarter of 2013 when compared with the third quarter, for an increase of 5.07 percentage reports, according to the latest figures from Shareaholic.
The Pinterest Pin It button has overtaken Facebook’s like button on the product pages of the 872 retailers that were analyzed in a new report from social commerce company 8thBridge, which also found that engagement on brands’ Facebook pages was down 27 percent versus 2012.
Many Facebook users make New Year’s resolutions, but not quite as many end up sticking to them. With that in mind, the social network suggested some pages and Pinterest feeds that may help reverse that trend.
A social media report released Monday by Pew Research Center reveals that 71 percent of online adults use Facebook (up from 67 percent in late 2012), and 17 percent use Instagram (up from 13 percent).
The holiday shopping season may be drawing to a close, but it’s just starting to heat up at Tabfusion, as the Facebook tab application developer introduced four new apps for Facebook storefront providers Shopify, Magento, Prestashop, and WooCommerce.
Social sharing via Twitter and Pinterest gained 6 percent and 4 percent shares of the sector, respectively, in the third quarter of 2013 versus the second quarter, while Facebook saw its share drop 9 percent during the same period, according to a study by Facebook Preferred Marketing Developer and consumer-management-suite provider Gigya.