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STUDY: Facebook Delivers More Social Commerce Conversions, But Pinterest Users Spend More

David Cohen — Wed, 22 May 2013 13:46:16 +0000

Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engine Monetate.

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Video StoryEngine Helps Brands Get ‘iNvolved’ With Videos On Facebook

David Cohen — Tue, 21 May 2013 17:37:45 +0000

Another way to promote brands through videos on Facebook and other social networks was introduced by iNvolved Media, a Facebook Preferred Marketing Developer: Video StoryEngine, which iNvolved described as a proprietary interactive video engagement layer that seamlessly operates across social, mobile, and premium Web content.

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Optimal Analytics Allows Brands On Facebook To Analyze Performance Vs. Competitors

David Cohen — Wed, 15 May 2013 12:13:06 +0000

Self-service ad-buying and analytics platform Optimal announced the launch of audience analytics dashboard Optimal Analytics, which allows brands to examine audience demographic and behavioral statistics and track competitive brand activity across social networks including Facebook, Twitter, Pinterest, and Tumblr.

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STUDY: More Top Brands Flock To Instagram

Justin Lafferty — Mon, 13 May 2013 12:24:57 +0000

Brands have an overwhelming presence on Facebook, but has that transferred into the site’s photo-sharing network, Instagram? New figures from Simply Measured show that more brands are becoming hip to Instagram, as 67 percent of the Interbrand 100 (top companies such as Coca-Cola, McDonald’s, and Disney) have a presence on the site, compared with 57 percent in February.

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Facebook Marketing Platform Viralheat Adds Social Login And Explore Features

Justin Lafferty — Tue, 30 Apr 2013 13:30:38 +0000

Viralheat, which allows users to better manage their Facebook pages, announced Tuesday that it has added two new features: Social Login and Viralheat Explore. Through Social Login, users don’t have to set up dedicated accounts with Viralheat, instead accessing the features by logging in through Facebook, Twitter, or LinkedIn. Viralheat Explore allows users to easily search Twitter and Facebook for keyword mentions in real-time.

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Is Pinterest Cutting Into Facebook’s Market Share?

Justin Lafferty — Fri, 26 Apr 2013 15:58:10 +0000

While marketers figure out how to convert sales on Facebook, it appears that Pinterest is beating the social network to the punch. New research from RichRelevance shows that Pinterest is starting to take up a bigger slice of the marketing pie among brands seeking conversions.

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Facebook Makes It Easier For Developers To Create Open Graph Actions

Justin Lafferty — Mon, 08 Apr 2013 15:30:59 +0000

One month after Facebook gave developers more options for Open Graph actions, the site is making it easier for those developers to create engaging stories, as well as to set up collections for users’ Timelines.

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Offerpop Adds One-Click Facebook Open Graph Actions To Photo Contest App

David Cohen — Mon, 08 Apr 2013 11:39:41 +0000

Social marketing platform Offerpop released its enhanced Photo Contest application out of beta Monday, saying that Offerpop clients that beta-tested the app recorded 91 million impressions on Facebook’s News Feed in two months.

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INFOGRAPHIC: Major League Baseball Facebook Standings At Opening Of 2013 Season

David Cohen — Fri, 05 Apr 2013 17:30:22 +0000

The New York Yankees may be injury-plagued and off to a sluggish start to the 2013 Major League Baseball season, but when it comes to Facebook and overall social media, the club is running away with the pennant race.

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Facebook Director Of Mobile Partnerships Emily White Moves To Instagram

David Cohen — Wed, 03 Apr 2013 09:35:12 +0000

Facebook Director of Mobile Partnerships Emily White was shifted over to the social network’s photo-sharing application, Instagram, where she will serve as director of business operations.

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Beyond Facebook’s Makeover: If Text Is ‘Dead,’ How Will Advertisers (Finally) Start Monetizing Photos?

Guest Writer — Fri, 29 Mar 2013 10:22:55 +0000

Remember the kindergarten game, “Show and Tell?” Based on its more mobile-friendly News Feed redesign, it appears that Facebook will now be more show than tell — or, to be more precise, it will be burying the tell in billions of pictures. The shift to a “personal newspaper” format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. Facebook Co-Founder and CEO Mark Zuckerberg says 50 percent of all posts are now pictures, double the amount from just one year ago.

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Facebook Begins Rolling Out New, Customizable Timeline

Justin Lafferty — Wed, 13 Mar 2013 13:44:32 +0000

The redesign for Timeline has been tested in New Zealand and other parts of the world, but Facebook announced Wednesday that it will start officially rolling out the new look to select users immediately. Much like Facebook’s updated News Feed, the goal for Timeline is to reduce clutter and place more options in the hands of users. The new design has about content and open graph actions on the left side of the page, with posts on the right side.

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Can Your Facebook Likes Give Away Your Identity?

Justin Lafferty — Tue, 12 Mar 2013 15:54:25 +0000

Many Facebook users worry about their personal identities being compromised on the social network through unfortunate photos or tagged posts. But a University of Cambridge study shows that it’s possible to gain information such as political affiliation and ethnicity just from seeing Facebook users’ likes. Social security firm Secure.me also published a top 10 list of the Facebook applications that require this information when users connect to them.

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Will Facebook’s Revamped News Feed Kill Brands’ Reach?

Guest Writer — Fri, 08 Mar 2013 10:54:24 +0000

The redesigned News Feed Facebook announced Thursday is a beautiful, visually rich design with some borrowed elements from mobile user experience that helps create a smooth, clean experience. But you already read all about it. In an ideal world, a richer and more engaging News Feed is good news for brands, which can benefit from higher engagement on their already mostly visual posts. But there is always a “but.”
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Facebook Apps Among The Most Popular On Android, IOS

Justin Lafferty — Thu, 07 Mar 2013 20:02:35 +0000

Facebook is growing as a mobile company, with roughly 618 million people checking the social network from their phones and tablets. According to new figures released Thursday by App Annie, Facebook Messenger is the No. 1 iOS social networking application in terms of monthly downloads. The Facebook native app is No. 3. Both Messenger and Facebook are also quite popular on Android, as well.

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