The Denver Broncos kicked off the 2013 National Football League season Thursday night with a resounding 49-27 throttling of the visiting Baltimore Ravens. According to sister site PageData, the Broncos excelled on Facebook in the past seven days, as well, picking up 16,723 likes to lead the NFL, and seeing its people talking about this total rise by 73,556, good for a third-place finish.
One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
With Super Bowl XLVII set to kick off Sunday, the Facebook Data Science Team put National Football League fans on the social network under the microscope, finding that one in 10 U.S. Facebook users have declared their allegiances to NFL teams.