One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
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We’ve established that restaurants and other food-based businesses can boost engagement by posting delicious photos on Facebook. Several pages do this, but who does it best? The recently released Unmetric Fast Food Report shows that Burger King and McDonald’s excel on Facebook.
Writing about large consumer brands is something that we typically don’t do on this site but recently we decided to reach out to a few brands to see what their experience has been with Facebook Pages. While Facebook presents a huge opportunity for businesses, each business needs to use a different strategy. We thought it would be a good idea to find out how other people are using the pages product and what would improve their experience.
The first person we spoke to was Bob Kraut, Pizza Hut’s Vice President of Marketing Communications. Pizza Hut now has over 790,000 fans according to our Facebook page statistics tool, which ranks them among the 200 most popular pages on the site. Below is a copy of our interview with Bob. If your company has an interesting story about Facebook Pages, please get in touch with us as we’d love to hear from you.
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