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AllFacebook Interview: Discussion With Pizza Hut About Their Facebook Strategy

-Bob Kraut Image-Writing about large consumer brands is something that we typically don’t do on this site but recently we decided to reach out to a few brands to see what their experience has been with Facebook Pages. While Facebook presents a huge opportunity for businesses, each business needs to use a different strategy. We thought it would be a good idea to find out how other people are using the pages product and what would improve their experience.

The first person we spoke to was Bob Kraut, Pizza Hut’s Vice President of Marketing Communications. Pizza Hut now has over 790,000 fans according to our Facebook page statistics tool, which ranks them among the 200 most popular pages on the site. Below is a copy of our interview with Bob. If your company has an interesting story about Facebook Pages, please get in touch with us as we’d love to hear from you.
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