Facebook has redesigned the way mobile users view pages. The company announced Tuesday that pages will take on a sleeker look, making it easier for users to like, message, call, as well as see if a business is open. Users can also easily see how many times they’ve checked into place-based pages. Those who manage Facebook pages can also easily switch from the admin view to the public view. This new design will roll out to iOS users Tuesday and Android users later on.
Facebook’s graph search, which is slowly being rolled out to more people, has major implications for brands. It could change the way that companies advertise not only on Facebook, but in their brick-and-mortar stores, too. Mark Simmons, co-founder and managing partner of Mixed Digital, spoke with AllFacebook about how companies can get their pages ready for graph search — taking both a digital and tangible approach.
Facebook wants its users to find five-star accommodations and other places, as the social network is apparently testing the use of the five-star ratings system, which allows users to rate applications, for places.
Facebook’s accelerated focus on search may soon be extended to the navigation bar that appears throughout the site, as sister blog Inside Facebook reported, via a tip from Ignited Art Director Jeremy Carson, that some users of the social network are seeing a rejiggered version of the navigation bar, with the search box next to the word “Facebook,” and the icons for messages and notifications pushed to the right-hand side.
Inside Facebook pointed out that this test version of the navigation bar also does not feature a “home” link, meaning that users must click the Facebook logo to return to their homepages.
In terms of social media preferences, teenagers have been hard to quantify. A study released recently by youth market research firm Ypulse shows that more teens are bypassing Facebook to check in on Foursquare and post photos and thoughts on Tumblr.
One in four Facebook users add locations to their posts, each of them doing so an average of ten times a month.
Gowalla has processed its last check-in.
Earlier this week, Facebook announced that users now have the ability to tag locations in content published to the social network by third-party applications using its open graph. Today, the social network offered more details on the subject.
Facebook added an “Add to Map” button on its pages for locations, enabling users to add those places to their timelines if they choose, along with a caption, when they were there, and with whom.
Facebook continues to test new wrinkles for its events, in this case replacing the friends’ events tab under the homepage’s events bookmark with suggested events.