Facebook officially announced the introduction of call-to-action buttons for pages, saying that the feature will roll out in the U.S. over the next few weeks and worldwide next year, although several page administrators already had access to the feature prior to the social network’s official announcement.
The five call to action buttons for page post ads, introduced by Facebook in January, may be getting some company, as PerfectPost CEO Rob Kischuk discovered five more call to action buttons that the social network appears to be testing that are currently live, and another four that are included in its ads application-programming interface but have not yet been implemented.
Mobile application tracking and analytics platform AppsFlyer, a Facebook Mobile Measurement Partner, announced full support for the new calls to action Facebook introduced earlier this week for its mobile app install ads.
Facebook’s mobile application install ads have been a successful tool for brands and developers to drive users of the social network to install their apps, but what about getting them to return? The seven new calls to action for mobile app install ads announced by Facebook Tuesday are aimed at doing just that.