I recently caught up with Neenz Faleafine, who has worked on a variety of political campaigns as a social media director and consultant. There’s so much talk about what social media can do for brands, but it’s just as effective in the political arena. Reputation management is even more critical there, so these lessons will definitely extrapolate to your business social marketing.
Gamers love Facebook, and two of the dominant gaming consoles (Xbox and PlayStation) have loyal followings on the social network. But interestingly enough, while Xbox has more fans in the U.S., PlayStation is more popular in Russia, a new infographic from Socialbakers shows.
There are several ways to track Facebook pages’ performance, but AgoraPulse is working on a way for page administrators to compare their stats to those of similar pages. The company recently launched Barometer, allowing those who manage Facebook pages to see their rates of engagement and reach, as well as how they stack up against pages of similar size.
Walmart was the most-talked-about brand on Facebook over Black Friday and Cyber Monday, and it appears that the major retailer has carried that momentum through the holiday season. According to an infographic from Compass Labs, Walmart is again one of the most popular Facebook brands, with the iPhone and Xbox 360 among the biggest tech gifts.
There has been much discussion within the Facebook marketing world about what to post to Facebook pages and when. New features recently released by AgoraPulse, which provides cost-effective Facebook solutions to businesses, allow page administrators to see what types of posts are most popular, when they’re most popular, and what kinds of posts users are hiding or marking as spam.