Facebook Preferred Marketing Developer and marketing cloud technology provider Unified added some cloud computing muscle to its executive ranks, as former ServiceMesh chief technology officer Shawn Douglass is the company’s new CTO and president, big data and analytics.
Facebook Preferred Marketing Developer and digital marketing platform MomentFeed announced that it has incorporated the social network’s recently introduced local awareness ads into its MomentFeed Campaigns offering.
Facebook maintained its social login dominance in the third quarter of 2014, accounting for 58 percent of overall social logins and 62 percent of those originating from mobile devices, according to the latest research from Gigya, a Facebook Preferred Marketing Developer and consumer-management provider.
Facebook Preferred Marketing Developer and social relationship and content-distribution platform SocialFlow announced the launch of SocialFlow for Agencies, a software-as-a-service offering geared toward ad agencies.
Looking to speed the process of getting dynamic, localized incentives to potential car shoppers on Facebook, BLiNQ Media, a Facebook Preferred Marketing Developer, announced the launch of AutoLiFT, aimed at automakers, agencies and dealers.
When Facebook announced the overhaul of its Preferred Marketing Developer program and its early 2015 renaming as Facebook Marketing Partners, it also mentioned that it would improve access to its ads application-programming interface for developers. Details on the new ads API access levels were made available in a post on the social network’s developer blog by product manager Aditya Kulkarni.
Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise.
Putting a face on Facebook data? That’s what one Preferred Marketing Developer is trying to do, as Kinetic Social announced the addition of the Audience Performance Page tool to its software-as-a-service platform.
Facebook’s share of social logins rose 2 percent in the third quarter of 2014 from the second quarter, to 46 percent, driven largely by a 9 percent bump-up in the entertainment category, according to the latest report from customer-profile-management technology provider Janrain, a Facebook Preferred Marketing Developer.
For retailers, Black Friday and Cyber Monday are by far the two most important days of the holiday shopping season, and their ad-spending patterns reflect that, but when it comes to advertising on Facebook, that strategy may not be the most effective, according to a new study by Marin Software, a Facebook Preferred Marketing Developer.