Putting a face on Facebook data? That’s what one Preferred Marketing Developer is trying to do, as Kinetic Social announced the addition of the Audience Performance Page tool to its software-as-a-service platform.
Facebook’s share of social logins rose 2 percent in the third quarter of 2014 from the second quarter, to 46 percent, driven largely by a 9 percent bump-up in the entertainment category, according to the latest report from customer-profile-management technology provider Janrain, a Facebook Preferred Marketing Developer.
For retailers, Black Friday and Cyber Monday are by far the two most important days of the holiday shopping season, and their ad-spending patterns reflect that, but when it comes to advertising on Facebook, that strategy may not be the most effective, according to a new study by Marin Software, a Facebook Preferred Marketing Developer.
News first surfaced in March about Facebook’s Business Manager, which was described as a single interface for enterprises and agencies to manage multiple ad campaigns and pages. The social network then announced in April that it was expanding the availability of Business Manager, but details about the tool have been scant, until now.
It’s never too early for retailers and other brands on Facebook to begin preparing for the holiday shopping season, and digital marketing software provider Offerpop, a Facebook Preferred Marketing Developer, gift-wrapped an infographic with some relevant information to help fuel those preparations.
Apple is set to release its new mobile operating system, iOS 8, Wednesday, and Facebook Preferred Marketing Developer and social media relationship platform Hootsuite is already on board with the new share extensions feature of iOS 8 — which allows third-party applications to provide their services via the share button in iOS apps such as Safari and Photos — with its announcement of the Hootsuite Share Extension.
A Facebook Strategic Preferred Marketing Developer swallowed up a Facebook Preferred Marketing Developer, as predictive marketing software provider Kenshoo announced its acquisition of software-as-a-service platform Adquant.