Page administrators who have ever taken their eyes off the Facebook pages they manage for a little while, only to return to absolute chaos, probably wished their pages had shitstorm alarms. German developer Die Socialisten, a Facebook Preferred Marketing Developer, may have just come to the rescue.
Facebook Strategic Preferred Marketing Developer Brand Networks announced Thursday the launch of bn.insights, the company’s comprehensive insights dashboard. Additionally, Brand Networks celebrated becoming the second company (Adobe being the first) to earn all four Facebook PMD badges — pages, ads, applications, insights.
Facebook marketing has changed, as more brands now want to be able to track sales motivated by ads on the social network. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, launched its conversion tracking and measurement solution Wednesday, allowing companies to see just how successful their campaigns are, based on impressions and clicks, all the way through the conversion funnel.
Two winners in Facebook’s recent Preferred Marketing Developer program PMD Innovation Competition are teaming up, as social ad platform Moontoast and social marketing solutions provider SocialCode announced that they would collaborate with the aim of boosting engagement for advertisers on Facebook, particularly on its News Feed and on mobile devices.
Facebook announced Monday that it has reopened applications to its preferred marketing developer program, but it added a few requirements to get the badges. Facebook is moving to a referral-based system, where those that have worked with the company or ads-qualified PMDs will be prioritized.
Facebook introduced a one-stop shop for its Preferred Marketing Developers, the PMD Center, which allows marketers to sort through the social network’s more than 260 PMDs from more than 35 countries to find the best fits for their needs.