An acquisition offer of more than $3 billion is nothing to sneeze at, but photo-messaging application Snapchat sneezed, turning down an all-cash offer from Facebook, according to a report in The Wall Street Journal’s Digits blog.
If you looked at Facebook’s introduction of stickers for messaging (snuck into the latest iOS update) and wondered why they’re on your phone, you’re probably not the target demographic. Stickers, which are essentially supersized emoticons, have been a popular feature in Asian messaging applications such as Line and KakaoTalk. Not only do people use stickers, they pay for them. Stickers have been a major revenue source for Line, and it appears that Facebook may try to enter that market.
Facebook launched iOS application Poke, a timed messaging service that drew heavy comparisons to Snapchat, in December. Now that Poke has been in the App Store for a few months, it’s evident that Snapchat is winning the battle among U.S. iPhone users, according to new figures released by Onavo Insights and published by TechCrunch.
Facebook Co-Founder and CEO Mark Zuckerberg has always said that his goal for the company is to connect the world. With Facebook being the social network of choice in 127 countries across the globe, it is doing a pretty good job so far. However, its work is far from done. It’s up to devices powered by Google’s Android to continue Facebook’s international vision.
Most brands want to create lasting memories with their advertising campaigns. But is there any potential to using Facebook’s new Poke application — where messages disappear in seconds — in advertising? Israeli lingerie company Delta already tried using Poke for a marketing campaign, and AdAge reports that more companies could follow suit.
Well, that was quick: Just days after the release of Facebook’s new Poke iPhone application, the app has already been used for advertising purposes in a creative campaign Grey Israel concocted for Delta Lingerie.
The sisters of Facebook Co-Founder and CEO Mark Zuckerberg are not having much luck on the social media front these days, as Arielle Zuckerberg’s like of an Instagram photo that was critical of Instagram’s since-scaled-back advertising plans was widely reported last week, and now Randi Zuckerberg found herself in a minor Twitter tiff over a Facebook photo she posted.
Even the use of the voice of Facebook Co-Founder and CEO Mark Zuckerberg couldn’t stop the social network’s new Poke application for the iPhone from plummeting down the App Store charts after reaching the top spot in its first 24 hours of existence.