Facebook’s Data Science team parsed the 9 million users they say clicked on the I’m Voting application, offering a glimpse into not just who was voting, but sharing, commenting, and liking across Facebook Nov. 6.
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With more than 110,000 political Facebook pages in the U.S. and more than 11,000 U.S.-based pages for politicians, Facebook is a treasure trove of voting and political data, and campaigns are taking full advantage in the final hours of the race.