Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets
With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?
We all have “those” Facebook friends who muck up our News Feeds with all sorts of hoopla, from political rants and game achievements to oversharing TMI (too much information). Which posts are the most annoying? Well, Facebook probably has a good idea, as the latest survey from the Facebook Feedback Panel attempts to sort out the good, the bad, and the ridiculously annoying.
The results should be taken with a grain of salt, as the survey size was only 1,003 people, but a poll conducted by Reason-Rupe found that respondents trusted Facebook with their personal information far less than they trusted the IRS, the National Security Agency, or Google.
Mornings just got a little more social on ABC, as “Good Morning America” introduced its #socialsquare, a digital expansion of its Times Square studio, describing it as “the new social nerve center” for the broadcast.
The 2014 Winter Olympic Games have begun in Sochi, Russia, and while Facebook may not appear on any of the medal podiums, it is eyeing the gold medal for fans’ social networking experience.
Facebook and Instagram demonstrated their Olympic spirit by reaching a deal with NBC Sports Group’s NBC Olympics to bring social elements to content from the 2014 Winter Olympic Games, which will be held in Sochi, Russia, Feb. 7 through 23.
Facebook’s tradition of inviting the press to events without revealing what it is announcing has been passed down to Instagram, as the Facebook-owned photo-sharing network will hold a media event in New York Dec. 12.
Are your Facebook friends your friends in “real life,” as well? Not according to a recent poll by Zogby Analytics on behalf of lifestyle website Living MacTavish, which found that nearly one-third of the 1,000 or so respondents had not met a single one of their Facebook friends face-to-face over the past two months.
From the “Take this with a grain of salt” department: According to a survey (of just 250 adults) conducted by Google for virtual-private-network application provider TunnelBear, 33 percent of millennials would rather be victims of identity theft than reveal the histories of their activities on Facebook.