Facebook will introduce a new product Thursday, but what will it be? Early speculation has focused on two completely unrelated products, both of which have been bandied about recently: a video-sharing service for Instagram, or a reader for RSS feeds.
In the past, Facebook has used polls in sponsored stories to collect user feedback on features such as News Feed. The social network is at it again, this time seeking input on its Home Android overlay.
The Washington Post and ABC News conducted a poll for the second consecutive year to find out which of three tech giants — Google, Apple, and Facebook — was the most liked, and the companies finished in the same order: Google at 83 percent, Apple at 72 percent, and Facebook at 60 percent.
Facebook users who like the pages for television shows are 75 percent more likely to watch those shows, according to a recent study by media giant Viacom and its Viacom International Media Networks division.
Recommendations are a huge part of Graph Search. When users seek restaurants or bookstores their friends have liked, Facebook shows the average amount of stars their friends have assigned when rating those places. Previously, star ratings were available only through mobile and through random sidebar polling, but Inside Facebook noticed that Facebook recently added the ability to visit pages from desktop and rate them.
Facebook Journalism Program Manager Vadim Lavrusik and Scott Hershkowitz, who handles strategic partner development in sports and media for the social network, offered 12 best practices for media companies’ Facebook pages in a note on the Facebook + Media page.
Advice for businesses on Facebook is plentiful, but nonprofit organizations face their own, unique challenges. With this in mind, the social network released a guide Wednesday aimed at helping nonprofits connect with users, as well as a case study featuring the successful efforts on Facebook by grassroots advocacy movement Movember.
The latest addition to the HootSuite App Directory is Socialcast, an internal social network for businesses that uses its real-time enterprise activity stream engine to join people, information, and applications.
Facebook has allowed advertisers to incorporate polls into their sponsored stories since late 2011, but some readers are seeing a new variation that incorporates a sliding scale, rather than multiple choice answers.