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Beyond Facebook’s Makeover: If Text Is ‘Dead,’ How Will Advertisers (Finally) Start Monetizing Photos?

JamieThompson2

Remember the kindergarten game, “Show and Tell?” Based on its more mobile-friendly News Feed redesign, it appears that Facebook will now be more show than tell — or, to be more precise, it will be burying the tell in billions of pictures. The shift to a “personal newspaper” format with larger and more prominent photo displays is a response to photo-driven behavior that has rapidly changed the social media landscape. Facebook Co-Founder and CEO Mark Zuckerberg says 50 percent of all posts are now pictures, double the amount from just one year ago.

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Photo-Marketing Platform Pongr Takes Aim At Monetizing Facebook Photos With Sightec Technology

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Facebook is constantly exploring ways to monetize its news feed, but what about the 350 million photos that are added to the social network each day? That’s where photo-marketing platform Pongr is looking to play a role, with help from an intellectual-property portfolio it acquired from Israeli computer vision research-and-development company Sightec.

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fbFund Review: Pongr

Even though lower gas prices may give your wallet a little more wiggle room, there’s still an outstanding need to pinch a few pennies here and there! With all the price comparison tools on the web, there’s certainly plenty of help available, but what about when you’re actually at the store? Pongr is one of the finalists in round 1 of the fbFund competition, and it lets you do your price comparisons while you’re out shopping. How? With bar codes.

I know what you’re thinking. Aren’t there existing apps that take photos of bar codes in order to give you more information on a product? There are, and they’ve been slower to adopt in the US versus countries like Japan, due to the lack of standardized and inclusively distributed software on mobile phones. But Pongr gets around such constrictions by offering a number of options for submitting information about a product. Instead of taking a photo of the bar code, you can provide the UPC number and send it to Pongr via text message or email.
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