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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

WORLD CUP: Most-Talked-About Sporting Event In Facebook History, 350M Users, 3B Interactions

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With 2014 FIFA World Cup Brazil in the history books, the Facebook Data Science Team reported that 350 million Facebook users generated 3 billion interactions (posts, likes, and comments) during the tournament, which ran from June 12 through Sunday (July 13), making it the most-talked-about sporting event in the social network’s history.

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WORLD CUP: Most Social Matches, Goals, Countries, Players On Facebook During Group Stage

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The opening match of 2014 FIFA World Cup Brazil was the most social thus far, according to the Facebook Data Science Team, while the goal by Javier “Chicharito” Hernández in Mexico’s 3-0 win over Croatia was the most social goal, host nation Brazil topped all countries in tournament-related conversations, and Neymar of Brazil was the player who generated the most buzz.

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WORLD CUP: 17M+ Facebook Users Come To Life During Group Of Death, With 31M+ Interactions

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The “Group of Death” at 2014 FIFA World Cup 2014, Group G, wrapped up its games Thursday, with Germany and the U.S. moving on to the round of 16 following Germany’s 1-0 victory over the U.S., and the journey ending for Ghana and Portugal after the latter outlasted the former, 2-1. According to the Facebook Data Science Team, more than 17 million Facebook users were responsible for more than 31 million interactions (posts, comments, and likes) during Thursday’s matches.

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