Facebook content-curation and scheduling application Post Planner introduced a new feature that uses a unique algorithm to allow page administrators to search for and post trending content on any keyword.
Two weeks ago, we wrote a post that was an internal case study of sorts, examining six ways to leverage a Facebook cover photo. We highlighted recent cover photos that we rotated on our page during the past couple of months, each with a different call to action or announcement. (If you weren’t aware, Facebook recently changed the rules about text and cover photos, which is what motivated us to do this experiment.) We thought it would also be helpful to highlight what other social media experts and brands are doing. Here are a few examples we’ve seen lately.
So your company is based in San Francisco, but you’ve got a big fan base in Berlin. Posting to your Facebook page at 3 p.m. from California means it’s midnight in Germany. Post Planner has recently launched a way to solve this, by allowing Facebook page admins to post to a determined time zone among fans’ locations. For instance, an admin can make sure that a post will be seen when their fans across the world will be ready to engage with it.