Earlier this month, hundreds of social media leaders gathered together at the AllFacebook Marketing Conference in San Francisco to take a closer look at Facebook’s recent innovations, as well as to share best practices and tactics to better navigate the ever-changing social network.
Each year, Mediabistro hosts the AllFacebook Marketing Conference, which provides the world a deep look into Facebook innovations and issues impacting both social media and digital marketing. This year, it will take place at the Hilton San Francisco Union Square June 5. The event is filled with top-notch speakers and provides innovative information that will help you and your organization succeed in Facebook marketing. I attended last year, and I am very excited for this year’s conference. Below are seven reasons why you should book your ticket now to attend the AllFacebook Marketing Conference, while you still can — it’s not too late! I’ll be attending along with Firebelly Vice President and lead of our Dallas office Misty Sanford.
When Facebook introduced its revamped News Feed in March, one of the most immediate reactions was concerns by brands that users’ ability to customize their feeds would impact them and potentially slash into their engagement, despite the social network’s efforts to reassure them. Nearly three months to the day after the debut of the new News Feed, the morning keynote at the AllFacebook Marketing Conference in San Francisco will weigh the impact.
Many Facebook marketers agree that images are the most powerful type of posts for pages seeking engagement. But with Facebook’s page post sorting algorithm (externally known as EdgeRank), only a fraction of a page’s fans will see posts. How can pages optimize their images to get more fans (and friends of fans) to see their messages? PostRocket compiled the answer in an infographic.
Taking some inspiration from Candy Crush Saga, PostRocket came up with 18 tasty tips for better Facebook page management. If you’re looking for a boost when you post to your Facebook page, indulge your sweet tooth with this infographic.
Facebook’s News Feed is sorted by an algorithm that many people call EdgeRank. It weighs not only the timeliness of posts, but their relevance to users. Facebook wants to make sure that the posts users see within News Feed are the ones they’ll be most likely to engage with. It’s why users tend to see posts from pages they’ve commented on and friends they’ve shared with more often than pages and people they don’t really post about. Mike Maghsoudi of PostRocket and Facebook expert Jon Loomer both explained the algorithm in posts recently.
While some companies really know how to do Facebook marketing right, there are many others that are clueless. PostRocket wants to help the latter group. The company’s co-founder, Mike Maghsoudi, recently posted about five mistakes that he’s seen brands make on Facebook.
Not long after Facebook Co-Founder and CEO Mark Zuckerberg announced the redesign of News Feed, several social media, Web, search, and design experts shared their thoughts with AllFacebook. While some love the News Feed’s visual aspects, others worry about what this could mean for pages, as many users may navigate directly to the all friends feed.
There are reports all over the Internet (and this site) that speculate about the best time to post content to Facebook pages. According to PostRocket, they’re all wrong. Co-Founder Mike Maghsoudi wrote that the best time changes depending on where pages’ fan bases are located and when they’re most active. Trying to rely on a general time to post could end up actually hurting pages.
Ever since Facebook tweaked its news feed algorithm (which many people refer to as EdgeRank) in the fall so more users would see more posts from pages with which they’ve positively engaged and fewer from pages they’ve ignored or hidden, many Facebook page marketers have been cursing the company’s name, as their reaches have decreased. But as PostRocket Co-Founder Mike Maghsoudi recently opined, Facebook’s algorithm actually helps pages get their message in front of the users who matter most.