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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

INFOGRAPHIC: Optimizing Images To Get Through Facebook’s News Feed Algorithm

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Many Facebook marketers agree that images are the most powerful type of posts for pages seeking engagement. But with Facebook’s page post sorting algorithm (externally known as EdgeRank), only a fraction of a page’s fans will see posts. How can pages optimize their images to get more fans (and friends of fans) to see their messages? PostRocket compiled the answer in an infographic.

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Post Planner Launches Time Zone-Specific Facebook Posting Feature

PostPlanner

So your company is based in San Francisco, but you’ve got a big fan base in Berlin. Posting to your Facebook page at 3 p.m. from California means it’s midnight in Germany. Post Planner has recently launched a way to solve this, by allowing Facebook page admins to post to a determined time zone among fans’ locations. For instance, an admin can make sure that a post will be seen when their fans across the world will be ready to engage with it.

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INFOGRAPHIC: Understanding Facebook’s Post-Sorting Algorithm

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Facebook’s News Feed is sorted by an algorithm that many people call EdgeRank. It weighs not only the timeliness of posts, but their relevance to users. Facebook wants to make sure that the posts users see within News Feed are the ones they’ll be most likely to engage with. It’s why users tend to see posts from pages they’ve commented on and friends they’ve shared with more often than pages and people they don’t really post about. Mike Maghsoudi of PostRocket and Facebook expert Jon Loomer both explained the algorithm in posts recently.

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Facebook News Feed Placement Is All About Relevancy

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Facebook’s algorithm, which decides what users see and when, has become a hot topic in recent months as the company tweaks it to ensure that users see the content with which they’d be most likely to engage. During a meeting Friday with selected members of the media, Facebook representatives explained that there’s no malicious intent with the changes in its algorithm. Based on how users have engaged with posts in the past, Facebook wants users to see what kinds of stories they’d be most willing to like, comment on, and share.

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