One of the biggest challenges facing Facebook marketers is the plight of gaining engagement. Brands and other page administrators have tried to figure out the best types of posts to rack up more likes, comments, and shares — and most important, to play into Facebook’s algorithm. An infographic from American Express OPEN and SocialMouths shows some simple ways to make a page’s posts more popular.
The biggest recent gripe by brands on Facebook (as well as George Takei and Mark Cuban) has been the fact that fans don’t see all of their posts. Now, it appears that users can fix this. A reader tipped off sister site Inside Facebook, showing that some users can select to see notifications on desktop and mobile each time a page posts.
In a ruling that may have a ripple effect on Facebook page administrators globally, Australia’s Advertising Standards Bureau declared that brands are responsible for the content of all comments on their pages.
The major question most marketers have, after “What should I post to our company’s Facebook page,” is usually, “When should I post it?” While many Facebook marketing experts say companies should post once per day, PostRocket’s Mike Maghsoudi points out that there’s no hard-and-fast rule. Companies should post when it makes sense for them to post.
Social media marketing software provider Wildfire Interactive introduced an updated version of its Social Marketing Suite Friday, citing its new Social Audience Database as a highlight of Wildfire Social Marketing Suite 2.0.
There has been much discussion within the Facebook marketing world about what to post to Facebook pages and when. New features recently released by AgoraPulse, which provides cost-effective Facebook solutions to businesses, allow page administrators to see what types of posts are most popular, when they’re most popular, and what kinds of posts users are hiding or marking as spam.
Facebook has been trying to pin down the best way to handle notifications for months and months, and its latest attempt to help users control incoming notifications is the addition of an instant option to turn them off for specific applications, groups, events, or posts.
What is the best time to post on Facebook? Consider your Facebook posting of links to share complete today at 4 p.m. ET (1 p.m. PT) — that is, if you want to maximize the number of clicks your content garners, according to a new report from link-shortening service Bit.ly.
Facebook is testing a feature that would allow its users — users, not brands — to pay in order to ensure that their posts are more visible to more of their friends.