Facebook launched the second phase of its test of the Collections feature Wednesday, adding some new retail partners to the mix and testing five open graph actions: want, save, add, collect, and wishlist.
Facebook Launches Collections Test, Part II
Pottery Barn
Mediabistro Event
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Job seekers! Prepare for big interviews and land your dream job with the help of our Job Search Intensive, and interactive online event starting June 11, 2013. Over four weeks, we'll show you how tow revamp your resume, get noticed by recruiters, nail your interviews, and negotiate your salary. Sign up for our Webcast Only or Full Registration package. Either way, save by signing up soon. Facebook Temporarily Unpins Collections Test
Facebook will leave the pinning to Pinterest for a short while, as the Collections feature it began testing earlier this month is on hold temporarily, presumably so that the social network can optimize the feature for mobile.
In Search Of The Facebook Want Button
Do you want to play around with Facebook’s want button? Not every user of the social network can. In addition to a want button, Facebook is also testing a collect button, and another like button designed specifically for products.
Facebook Launches Collections, Allowing People To Buy Items Pictured
How many times have you seen a brand share an image of something that you’d like to buy? Facebook is taking a step toward closing that loop with Collections, allowing users to not only like, but collect, want, or buy products that brands share through images on the social network.
Study: Brands On Facebook Fail To Take Advantage Of Consumers’ Attraction To Promotions
Retailers’ Facebook page administrators may want to mix in more promotions and prepare to work some off-hours during the upcoming holiday season, according to the results of a study of the digital marketing campaigns of 20 leading brands by Yesmail Interactive.
