Facebook page administrators can now create unpublished posts, also known as dark posts, directly via the social network’s page composer.
Unpublished Posts Can Now Be Created Via Facebook Page Composer
Power Editor
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Today only, we're offering $100 off AllFacebook Marketing Conference and AllTwitter Marketing Conference and $200 off a Combo Pass to attend both events. This offer expires at midnight, so register now with the code ONEDAY and save. Marketo’s Jason Miller On Facebook For B2B: Why So Serious?
We caught up with Jason Miller, Marketo’s social media strategist, at the Marketo Summit Conference to talk Facebook business-to-business marketing and spill his best tips to drive leads.
What Are Facebook App User IDs?
Facebook offered more details on a targeting field for custom audiences that it introduced at its Facebook Mobile DevCon 2013 in London earlier this month: app user ID, which was included in its latest software-development kits.
10 Questions Your Facebook Marketing Consultant Better Be Able to Answer
If you don’t work on cars, how do you know your mechanic isn’t ripping you off? And if he’s honest, he could still be inefficient — and that costs you money. It seems like everyone on Facebook is a self-proclaimed social media expert. There are no degrees or certifications, so we all operate without a license.
Facebook Makes It Easier For Advertisers To Target Feature Phone Users
As more users access Facebook from their mobile phone, it’s not always a smartphone. Now Facebook has made it easier for companies to target ads to people using feature phones. Sister site Inside Facebook noted that the Power Editor and Ads Application Programming Interface (API) includes better options for targeting ads at feature phone users only.
Facebook Launches Cost Per Action For Advertisers
Facebook announced Wednesday that advertisers that want to grow their fan bases can now pay based on a cost-per-action basis. For instance, if brands want to gain more likes and are willing to pay $2 per new fan, they can simply bid $2 CPA and pay no more than that when users like the page through ads. This is only available in the ads application-programming interface — not yet in Power Editor or Ads Manager — but Facebook may make it available on those platforms in the future.
Facebook’s Partner Categories Enable Brands To Target Ads To Users Based On Activity Across Web
Facebook’s ad-targeting capabilities took a giant step forward with Wednesday’s launch of partner categories, which allow brands on the social network to show ads to users based not only on their Facebook activity, but their activity across the Web, via both desktop and mobile, and even their offline purchases and tendencies.
5 Tips For Mastering Mobile Facebook Advertising
Recently, eMarketer announced that mobile Facebook advertising now receives more mobile display advertising dollars than any other network or platform, including major players like Google. Here are five ways to master mobile advertising on Facebook if you’re late to the game.
Another Advertising Option For Facebook’s News Feed: Unpublished Posts
Facebook continues to provide advertisers with more options to secure precious real estate on its News Feed, with sister blog Inside Facebook reporting that unpublished posts, also referred to as dark posts, were added to News Feed last week.
Facebook Adds Tracking Specs To Ads API
Facebook introduced another way for advertisers on the social network to keep tabs on actions performed by users who interact with their ad campaigns: tracking specs.
