Facebook officially introduced its Facebook Audience Network mobile ad network at its F8 global developer conference in San Francisco April 30, saying at the time that it was a beta release, and developers could apply to be included.
Developers with games that use virtual goods can now sell those virtual goods directly via ads in Facebook’s News Feed or right-hand-side ads following an update to the social network’s desktop application ads.
Facebook is beefing up its custom audiences ad-targeting options, adding multi-product ads, which allow brands to feature three products within a single ad unit, as well as enhancements to custom audiences for websites.
Advertisers on Facebook will have some new toys to play with “in the coming weeks,” as the social network announced that brands running video ads will be able to choose video views as an objective for their campaigns, as well as take advantage of two solutions to direct Facebook users to additional content, and all advertisers will be able to plan their campaigns using the traditional broadcast model of reach and frequency.
Facebook introduced its lookalike audiences ad-targeted feature last March, allowing marketers to reach out to potential customers with similar characteristics to their current customers, and a little over one year later, the social network announced that the feature has been expanded to brands’ website visitors, mobile application users, and users connected to their pages.
Facebook began prepping brands on how to adapt to its new campaign structure, which it began rolling out Tuesday, offering a video detailing best practices, as well as an introduction and resources, in a post on its Facebook for Business page.