Facebook announced some eventful news for page administrators, as the social network introduced desktop and mobile News Feed ads and insights for events, as well as a new look for users’ events pages.
Facebook announced a new addition to its ad-targeting options with the aim of helping advertisers that are seeking to engage users in high-growth countries, as the social network is now allowing brands to target based on the network connections — 2G, 3G or 4G — they use most often when accessing Facebook.
Facebook officially introduced its Facebook Audience Network mobile ad network at its F8 global developer conference in San Francisco April 30, saying at the time that it was a beta release, and developers could apply to be included.
Developers with games that use virtual goods can now sell those virtual goods directly via ads in Facebook’s News Feed or right-hand-side ads following an update to the social network’s desktop application ads.
Facebook is beefing up its custom audiences ad-targeting options, adding multi-product ads, which allow brands to feature three products within a single ad unit, as well as enhancements to custom audiences for websites.
Advertisers on Facebook will have some new toys to play with “in the coming weeks,” as the social network announced that brands running video ads will be able to choose video views as an objective for their campaigns, as well as take advantage of two solutions to direct Facebook users to additional content, and all advertisers will be able to plan their campaigns using the traditional broadcast model of reach and frequency.