Power Editor - AllFacebook

Unpublished Posts Can Now Be Created Via Facebook Page Composer

David Cohen — Tue, 21 May 2013 18:47:18 +0000

Facebook page administrators can now create unpublished posts, also known as dark posts, directly via the social network’s page composer.

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Marketo’s Jason Miller On Facebook For B2B: Why So Serious?

Dennis Yu — Mon, 13 May 2013 12:10:01 +0000

Dennis Yu, CEO of BlitzMetrics, will speak at the AllFacebook Marketing Conference June 5 in San Francisco.

We caught up with Jason Miller, Marketo’s social media strategist, at the Marketo Summit Conference to talk Facebook business-to-business marketing and spill his best tips to drive leads.

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What Are Facebook App User IDs?

David Cohen — Thu, 09 May 2013 13:54:29 +0000

Facebook offered more details on a targeting field for custom audiences that it introduced at its Facebook Mobile DevCon 2013 in London earlier this month: app user ID, which was included in its latest software-development kits.

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10 Questions Your Facebook Marketing Consultant Better Be Able to Answer

Dennis Yu — Wed, 01 May 2013 13:19:48 +0000

If you don’t work on cars, how do you know your mechanic isn’t ripping you off? And if he’s honest, he could still be inefficient — and that costs you money. It seems like everyone on Facebook is a self-proclaimed social media expert. There are no degrees or certifications, so we all operate without a license.

Scary, isn’t it?

And what if you’re selling Facebook marketing services yourself? How do you distinguish yourself from all of the other guys who claim to be amazing social gurus?

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Facebook Makes It Easier For Advertisers To Target Feature Phone Users

Justin Lafferty — Thu, 25 Apr 2013 12:29:41 +0000

As more users access Facebook from their mobile phone, it’s not always a smartphone. Now Facebook has made it easier for companies to target ads to people using feature phones. Sister site Inside Facebook noted that the Power Editor and Ads Application Programming Interface (API) includes better options for targeting ads at feature phone users only.

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Facebook Launches Cost Per Action For Advertisers

Justin Lafferty — Wed, 17 Apr 2013 15:54:40 +0000

Facebook announced Wednesday that advertisers that want to grow their fan bases can now pay based on a cost-per-action basis. For instance, if brands want to gain more likes and are willing to pay $2 per new fan, they can simply bid $2 CPA and pay no more than that when users like the page through ads. This is only available in the ads application-programming interface — not yet in Power Editor or Ads Manager — but Facebook may make it available on those platforms in the future.

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Facebook’s Partner Categories Enable Brands To Target Ads To Users Based On Activity Across Web

David Cohen — Wed, 10 Apr 2013 11:00:22 +0000

Facebook’s ad-targeting capabilities took a giant step forward with Wednesday’s launch of partner categories, which allow brands on the social network to show ads to users based not only on their Facebook activity, but their activity across the Web, via both desktop and mobile, and even their offline purchases and tendencies.

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5 Tips For Mastering Mobile Facebook Advertising

Guest Writer — Tue, 09 Apr 2013 14:15:14 +0000

Recently, eMarketer announced that mobile Facebook advertising now receives more mobile display advertising dollars than any other network or platform, including major players like Google. Here are five ways to master mobile advertising on Facebook if you’re late to the game.

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Another Advertising Option For Facebook’s News Feed: Unpublished Posts

David Cohen — Wed, 27 Mar 2013 13:54:29 +0000

Facebook continues to provide advertisers with more options to secure precious real estate on its News Feed, with sister blog Inside Facebook reporting that unpublished posts, also referred to as dark posts, were added to News Feed last week.

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Facebook Adds Tracking Specs To Ads API

David Cohen — Mon, 25 Mar 2013 16:54:04 +0000

Facebook introduced another way for advertisers on the social network to keep tabs on actions performed by users who interact with their ad campaigns: tracking specs.

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UPDATED: Facebook Officially Launches Lookalike Audiences

David Cohen — Tue, 19 Mar 2013 15:59:48 +0000

Lookalike audiences, which Facebook began beta-testing last month, will launch this week as a targeting option on the social network’s power editor, allowing advertisers to reach out to potential customers with similar characteristics to their current customers.

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8 Critical Steps For B2B Facebook Advertising Success

Guest Writer — Tue, 12 Mar 2013 14:24:43 +0000

Wondering how to optimize your Facebook advertising campaigns for business-to-business? We’ve broken down the process into eight essential steps.

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Facebook Explains How 20 Percent Ad Text Rule Is Enforced

Justin Lafferty — Tue, 05 Mar 2013 19:56:08 +0000

Many advertisers have been unhappy with Facebook over its rule that ad images must contain no more than 20 percent text. Sister site Inside Facebook recently sat down with a member of Facebook’s policy team to gain a better understanding of the company’s controversial guidelines.

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Facebook Power Editor Update Offers More Clarity In Ad-Creation Process

David Cohen — Mon, 04 Mar 2013 15:17:25 +0000

Facebook rejiggered the process of creating ads on its power editor advertising platform, giving page administrators greater flexibility in choosing what types of ads they want to create, rather than starting out by specifying what they were trying to promote.

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Inconsistent Enforcement, Inability To Avoid News Feed Plague Facebook’s 20 Percent Text Rule

David Cohen — Tue, 19 Feb 2013 12:10:11 +0000

Facebook marketing expert Jon Loomer is 100 percent annoyed with Facebook’s 20 percent rule, as in, from Section III.D of the social network’s advertising guidelines: “Ads and sponsored stories for news feed that originate from pages may not include images with more than 20 percent text.”

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