Facebook introduced a minor tweak to its ad-targeting options that could prove to be a major help for marketers aiming to focus on specific professions.
The good news keeps coming for application developers on Facebook, as the social network announced three updates for its mobile app ads: the ability to create mobile app ads for engagement and conversion; a more automated audience-creation process; and a simpler way to select ad destinations.
Facebook appears to be tweaking the user interface for its Power Editor, as two AllFacebook readers shared screenshots and differences they noticed.
Facebook has been conducting several surveys of late in order to improve its user experience, polling its users about News Feed in September, and introducing the Facebook Feedback Panel shortly thereafter for selected, invited users. Now, the social network is bringing the same process to its advertising offerings.
Facebook’s efforts to simplify its advertising offerings will kick into high gear in 2014, as the social network will introduce a complete overhaul of its campaign structure, which will include revamps of its Ads Create Tool, Ads Manager, and Power Editor, the social network announced in a post on its developer blog, after recently revealing the details to its Preferred Marketing Developers.
Facebook introduced partner categories in April, allowing brands to target ads to users by category, such as “auto intenders” (users whose behavior indicated interest in purchasing a car) and “soda drinkers,” based on their activities both on the social network and elsewhere on the Web, including mobile and even offline. Now the number of partner categories has doubled.
I work with NARR8, a free-to-use application and digital publisher of interactive eBooks. Last month, NARR8 launched its extensive catalog of motion comics, graphic novels, and educational periodicals on Facebook’s App Center — a huge milestone for us, since this made NARR8 the first motion comics application to launch on the world’s No. 1 social network. Today, I’d like to talk about what led us to this success, our first month’s progress on Facebook, and the support that the social network has offered us during the transition from mobile to social.
Facebook’s custom audiences ad-targeting option, which was initially introduced in October 2012 via the social network’s ads application-programming interface and Power Editor, is now available to all advertisers via any Facebook ad interface.
Facebook appears to be testing a new feature in Power Editor that allows users to more easily test different versions of their ads.