Advertisers on Facebook will have some new toys to play with “in the coming weeks,” as the social network announced that brands running video ads will be able to choose video views as an objective for their campaigns, as well as take advantage of two solutions to direct Facebook users to additional content, and all advertisers will be able to plan their campaigns using the traditional broadcast model of reach and frequency.
Facebook introduced its lookalike audiences ad-targeted feature last March, allowing marketers to reach out to potential customers with similar characteristics to their current customers, and a little over one year later, the social network announced that the feature has been expanded to brands’ website visitors, mobile application users, and users connected to their pages.
Facebook began prepping brands on how to adapt to its new campaign structure, which it began rolling out Tuesday, offering a video detailing best practices, as well as an introduction and resources, in a post on its Facebook for Business page.
The Facebook marketing outfit formerly known as Badgy has rebranded as PerfectPost, and the company also announced an easy way for brands on Facebook to add the social network’s new call to action buttons to their ads.
The overhaul of Facebook’s ad campaign structure, originally announced last November, will begin rolling out March 4, with the major change being the addition of a new level, ad sets, which will be placed between the two existing layers, campaigns and ads.
Location, demographic, interests, and behaviors — these four criteria represent the foundation of Facebook’s new core audiences ad-targeting options, which it will begin rolling out in the coming weeks, and the social network also announced in a post on the Facebook for Business page that its partner categories targeting options will be added to its ads create tool.
Facebook introduced a host of changes to its Power Editor this past weekend.