Just as users can visit a brand’s Facebook page to tell them how much they love the product or offer ideas, they can also leave negative feedback. Brands — notably Chick-fil-A and the National Rifle Association — recently discovered that social media is a two-way street for good and for bad.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Here are seven techniques to get the most out of sponsored stories.
Here are some additional tips that public relations pros can use to spread their messages more effectively.
Attention, publicists! Here are eight essential tricks for spurring engagement on Facebook.
For more than 24 hours, journalists, flacks, and Google employees have been all in a tizzy over Facebook’s supposedly dirty public relations move. Most people though, could care less about it.
Communicators, public relations professionals and marketers are taking the lead in putting Facebook’s new polling feature to the test, using Questions as a fast and inexpensive market research tool.
Today’s P.R. pros need all the support they can muster. Thankfully, there are multiple resources within Facebook that flacks can turn to.
New England food magazine Cooks Source at center of plagiarism controversy posts apology and claims its Facebook page was hacked.
Nestlé is clearly not giving up on social media, despite having its fingers burned over the issue of palm oil in chocolate earlier this year.
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Facebook has threatened to sue the Daily Mail UK for inaccurately publishing a piece about Facebook on Wednesday, according to the Guardian. Daily Mail’s article claimed that whenever a “14 year old girl” joins Facebook she is approached by older men within seconds, who want to perform a “sex act in front of them”.
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