In today’s technology-soaked world, everyone has a smartphone, everyone uses applications, and everyone is on Facebook. Facebook is a free and powerful resource at nearly every company’s disposal. But when developing Facebook apps, there are aspects that are necessary for you to optimize in order to ensure that you and your business stand out from the crowd. You don’t want to be seen as just another story in someone’s news feed. You want to appear unique and important. There are some simple, yet powerful, steps you can take to ensure customers see you this way.