Even a casual Facebook user can see that the site has changed dramatically over the past year. On Thursday, Facebook’s developers team took some time to reflect on some of the highlights that made the social network what it is today.
Preferred Marketing Developer
Not long after several companies celebrated their entrance into the Facebook Preferred Marketing Developer Program, one company has lost its ads badge for violating rules regarding talking about new product tests. According to sister site Inside Facebook, TBG Digital is no longer recognized as a Preferred Marketing Developer in the field of advertising.
Companies included in Facebook’s Preferred Marketing Developer program have raised a total of $915.17 million in publicly disclosed funding, with nearly one-half of that amount going to advertising application-programming-interface vendors, according to research from “decision support system” AlphaBoost.
Our series of question-and-answer posts about Facebook’s preferred marketing developer program continues with Justin Kistner, director of social products at Webtrends, discussing the company’s analytics offerings.
Brand Networks Chief Executive Officer and Founder Jamie Tedford answered our questions about his company joining Facebook’s preferred marketing developer program.
PromoJam’s Chief Executive Officer Matt Matt MacNaughton, told us about how his company stacks up against the other 231 outfits in Facebook’s preferred marketing developer program.
We continue to hear from companies that have either just joined Facebook’s newly merged preferred marketing developer program or expanded their certifications within it. Majestic Media just joined Facebook’s marketing program, and told us about what the Toronto-based company has to offer and its approach to Facebook’s marketing program.