New Career Opportunities Daily: The best jobs in media.

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New Career Opportunities Daily: The best jobs in media.

continued…

New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.

How did Brand Networks enter the program and which of the four areas does Brand Networks have badges in?

Brand Networks has been a preferred developer consultant since 2010, and gained access to the ads application programming interface program in 2011 in order to launch our story amplifier tool — a Facebook ads planning and optimization platform. We also launched our go local publishing and promotions platform for pages in 2011.

As a result of demonstrating our proficiency in these key areas, Brand Networks earned badges in apps, ads and pages.

What was the process that Brand Networks went through to get the PMD badges?

Brand Networks had to clearly demonstrate unique capabilities that help marketers scale and achieve efficiency, and extend measurably beyond the functionality of Facebook’s native tools. This was a comprehensive and collaborative process with Facebook representatives, enabling them to evaluate our tools, experience, and practices in each of these areas.

How does the PMD change the way Brand Networks will do business?

As one of the first 35 companies to join the preferred developer consultant program, we’re keenly aware of both the opportunity and responsibility that comes with this distinction. Now that we’ve extended our capabilities beyond apps, to include ads and pages, we will continue to focus on innovating our software and service offerings in each of these areas. We will also strive to be constructive leaders within the program and active participants in the community of other PMDs.

What else would you like to tell our readers about Brand Networks?

Soon after launching our business in 2007, we made a bet to focus our efforts on the Facebook platform. From the beginning our solutions were never intended to be a one-size fits all model. Rather, we focus on building custom Facebook applications that address our clients’ business needs and objectives, leverage existing solutions when applicable to help our clients save money and resources.

All of our development is performed in-house, with a team of incredibly talented engineers, designers and social intelligence members located in our Rochester, NY studio. Our marketing, story planning and client services teams, located in Boston, are the best in the business, coming from top agencies and brands.

We are proud to have built our company, software and services with no outside funding or investment. This has kept us nimble and agile, always leaning in to hear and address customer needs. All in all, building our business on the Facebook platform turned out to be a pretty good bet.

New Career Opportunities Daily: The best jobs in media.

PromoJam joined Facebook’s preferred marketing developer program upon the social network’s announcement of it. The Los Angeles-based vendor’s Chief Executive Officer Matt Matt MacNaughton, told us about how his company stacks up against the other 231 outfits now enjoying this form of thumbs up. 

Which of the four badges does PromoJam have?

We are an apps badge holder.

What was the process that PromoJam went through to get the PMD badge?

We applied to the [predecessor] preferred developer consultant program in November and it was a detailed set of questions and criteria that we submitted to the Facebook team to review. It included access to our platform, a detailed deck explaining our services, the types of clients we work with, the types of promotions we build and results our platform has returned for clients.

How does the PMD change the way PromoJam will do business?

Being a PMD member fundamentally changes the way we do business in that we now act as confidants between our clients and Facebook. We’ve been given access to the leading edge of Facebook’s API access points and marketing guidelines so that we can provide our customers best-in-class capabilities and insights.

How does PromoJam differ from the other companies that have apps badges? Who do you view as your closest competitors, and what do they do differently than you do?

PromoJam’s software platform stands out from the rest due to our cross-platform technology that allows our clients to easily run promotions, both online and on the mobile phone across multiple social networks. We power social promotions for many of the biggest companies and names in entertainment, including NBC Universal, Clear Channel Radio and Dwight Howard.

We specialize in engagement-driven promotions across multiple networks both online and on the mobile phone, where other companies like Buddy Media and Wildfire focus the majority of their efforts on data collection or Facebook page management. We have a flexible suite of services that enable our clients to reach their customers across multiple networks wherever they exist — both online and mobile.

What else would you like to tell our readers about PromoJam?

I founded PromoJam with my sister Amanda MacNaughton in 2008 to create new and engaging ways for brands and their fans or customers to engage with each other. (This is actually our second business together — the first was a dog-walking business we started when we were kids in our local neighborhood during elementary school.)

We believe in building innovative technology that empowers fans to easily share messages and experience brands in new and meaningful ways. The Facebook platform creates an incredible ecosystem of sharing, and PromoJam is extremely proud to be brought into the ranks of the PMD program.

PromoJam is a leading enterprise social marketing technology platform that provides businesses with a dashboard and full suite of tools to easily build, launch, and track social media promotions across multiple social networks, both online and on the mobile phone. The company is dedicated to building innovating technology solutions that help people connect in new and engaging ways.

Since its launch, PromoJam has served promotions to over 10 million users and has amassed an array of blue chip clients including Hearst Publications, HitFix, Expedia, Avon, Warner Brothers Music Group, Blackberry, Paramount Pictures, The North Face, and Rihanna. Links to some cool promos follow  (Editor’s note: The first one is directly on Facebook and the rest are websites using the social network’s plugins):

• Dwight Howard
• Warner Brothers’ The Lucky One
• Style Network and Macy’s
• Rock The Vote
• E! Entertainment “Fashion Police”

New Career Opportunities Daily: The best jobs in media.

New Career Opportunities Daily: The best jobs in media.