Digital marketing agency im.mk, a Facebook Preferred Marketing Developer, released an updated version of its iOS application aimed at allowing page administrators to quickly and easily create Facebook ads on their iPhones, and Take an Ad now supports the social network’s recently introduced local awareness ads.
Preferred Marketing Developers
When Instagram topped the 300 million-user mark earlier this month, it moved past Twitter in terms of total users, but according to Facebook Preferred Marketing Developer and social analytics platform Socialbakers, the Facebook-owned photo- and video-sharing network blows away Twitter in terms of engagement.
Facebook Preferred Marketing Developer and social relationship platform Hootsuite named a new vice president of product: Jimmy Duvall, who had been head of product for eBay-owned e-commerce platform Magento.
The Interbrand 100 top global brands average 10 Facebook posts per week, with photos accounting for the most successful posts in terms of engagement and restaurants representing the top-performing vertical, according to third-quarter-2014 data released Tuesday by Facebook Preferred Marketing Developer and social analytics platform Simply Measured.
Facebook officially announced the introduction of call-to-action buttons for pages, saying that the feature will roll out in the U.S. over the next few weeks and worldwide next year, although several page administrators already had access to the feature prior to the social network’s official announcement.
Former Shift vice president of partnerships Adam Gerston, who also served as one of the managers of Facebook’s Preferred Marketing Developer program, joined PMD and full-service digital agency HYFN as VP of client partnerships.
Facebook is overhauling its support system for its Preferred Marketing Developers, announcing that in the next week, support queries will be routed through its Support Dashboard, rather than via PMD Support Forms.
Facebook Preferred Marketing Developer and marketing cloud technology provider Unified added some cloud computing muscle to its executive ranks, as former ServiceMesh chief technology officer Shawn Douglass is the company’s new CTO and president, big data and analytics.