Facebook’s efforts to simplify its advertising offerings will kick into high gear in 2014, as the social network will introduce a complete overhaul of its campaign structure, which will include revamps of its Ads Create Tool, Ads Manager, and Power Editor, the social network announced in a post on its developer blog, after recently revealing the details to its Preferred Marketing Developers.
Preferred Marketing Developers
How does advertising on Facebook impact the paid search marketing performances of brands? Significantly and positively, according to an analysis of a 2,500-plus-store retailer by Kenshoo, a Facebook Preferred Marketing Developer.
Facebook revamped the hub for its Preferred Marketing Developers, the PMD Center, and the addition of the ability to search for PMDs from the homepage was the biggest change, according to sister blog Inside Facebook.
A Facebook Preferred Marketing Developer changed hands late last week, as Majestic Media, which is based in Toronto, announced that it was acquired by Toronto-based private-equity firm Lynx Equity. Terms were not disclosed.
3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?
Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.
A study of social logins by Gigya, a Facebook Preferred Marketing Developer, arrived at conclusions similar to those in a similar study earlier this month by user-management platform Janrain: Login with Facebook is still dominant, but challengers such as Google Plus Sign-In are carving into its lead.
European and Asian social media agency KRDS officially launched its PromoFactory product for Facebook page administrators earlier this week, after introducing it last month, and the Facebook Preferred Marketing Developer marked the launch with an infographic comparing the performance of posts by brands on the social network and Timeline contests and promotions.
The big winners in Facebook’s October 2013 Preferred Marketing Developer Innovation Competition — titled “From Conversation to Conversion” –were Optimal, BLiNQ Media, Kenshoo, Maverick, Salesforce and ExactTarget, and SocialWire, the social network announced in a post on the Facebook Developers page.