Facebook’s Preferred Marketing Developer program welcomed a new member in its applications category: digital promotions platform Ifeelgoods.
Ifeelgoods Gains Apps Badge In Facebook’s Preferred Marketing Developer Program
Preferred Marketing Developers
Mediabistro Event
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Build a Social Business with the Digital Producer at Anderson Cooper 360°
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. Video StoryEngine Helps Brands Get ‘iNvolved’ With Videos On Facebook
Another way to promote brands through videos on Facebook and other social networks was introduced by iNvolved Media, a Facebook Preferred Marketing Developer: Video StoryEngine, which iNvolved described as a proprietary interactive video engagement layer that seamlessly operates across social, mobile, and premium Web content.
5 Facebook Consumer Interaction Drivers From Sigmund Freud
Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?
Compass Labs’ Social Advertising Optimizer Aims To Boost Facebook ROI
Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, announced Wednesday the launch of its newest product — The Social Advertising Optimizer — which will help marketers gain return on investment from Facebook marketing campaigns.
STUDY: Login With Facebook Implementation Double For European Retailers Vs. U.S.
Retailers in Europe have embraced the use of login with Facebook at a rate more than double that of their counterparts in the U.S., according to a study released Tuesday by Betapond, a Facebook Preferred Marketing Developer.
The Mobile Evolution Of The Branded Facebook Experience
It was a sunny morning back in August 2008 when Stuzo launched its first-ever experience on a Facebook page for “Gossip Girl.” Back then, our engineers were still coding in Facebook Markup Language, and the creative was constrained to 520 pixels.
Stuzo Adds CTO, EVP Of Client Engagement
Stuzo, a Facebook Preferred Marketing Developer specializing in engagement, loyalty, and advocacy solutions, announced the additions of a chief technology officer and an executive vice president of client engagement Monday.
INFOGRAPHIC: Do’s And Don’ts Of Facebook Mobile Advertising From Stuzo
With mobile advertising on Facebook becoming more vital for brands by the day, Stuzo, one of the social network’s Preferred Marketing Developers, prepared the infographic below featuring do’s and don’ts.
How Does Facebook Affect TV Viewership?
Facebook has been pushing users to share more of what they love, especially through structured status updates. Users can now post visual stories that say they’re watching “Game of Thrones,” or “The Big Bang Theory,” and those preferences will be added to users’ Timelines under favorite shows. But does liking a show’s Facebook page necessarily correlate to watching it? In a recent study, CitizenNet discovered that a 3 percent increase in likes for a show’s page usually translates into a 1 percent bump in viewership.
10 Reminders Before Launching Facebook Apps
Custom Facebook applications are crucial for brands that run promotions on Facebook. The rules of the platform simply state that all promotions on Facebook must be administered within apps on Facebook.com, either on a canvas page or a page app. If you are about to launch an app of your own, have a look at the following tips we have picked up while developing Facebook apps for brands over the past couple of years. Some are no-brainers that are often forgotten, and some are quite specific, but all are useful to remember.
