Preferred Marketing Developers
Facebook’s Preferred Marketing Developer program added some Turkish flavor with its addition of Istanbul-based Adphorus, an ad-optimization platform that uses the social network’s ads application-programming interface.
Being a Facebook Preferred Marketing Developer doesn’t mean companies can’t focus on other social networks, as well, and PMD Gigya announced that it expanded its consumer-management offerings by reaching a partnership with Tumblr.
With ratings and reviews on Facebook pages becoming a more prominent part of marketing strategies, MomentFeed, a Facebook Preferred Marketing Developer, added a feature to its digital marketing platform that allows brands to monitor ratings and reviews on the pages of multiple locations via a single interface.
In mid-March, Facebook confirmed that it was developing a single interface to allow large advertisers, enterprises, and agencies to manage multiple campaigns and pages, Business Manager. The social network announced Monday in a post on its Facebook for Business page that it was expanding the availability of Business Manager, adding that it is currently available to a “limited number” of advertisers in the U.S., and that it will roll out internationally “within a few weeks.”
The Internet is the ideal channel through which to publish and circulate photos and videos of atrocities, and it is a place where citizens can organize to better resist and overthrow their oppressors — that is, provided they can gain access to the Internet. Enter Facebook and Google, which are working independently on two similar projects to enable free, uncensored Internet access from the sky.
On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: They were forced to drop support for Facebook mobile ad tracking due to violations of policy for retaining too much user data. This was a surprise to many in the industry when it was first announced, because Facebook depends on its mobile measurement partners to help measure the effectiveness of its mobile ads. Advertisers rely on these mobile tracking solutions because they offer cross-platform products that support Google, Apple iAds, and Millennial Media, as well as Facebook.
Facebook Preferred Marketing Developer and application developer im.mk bolstered its Embed Social platform with a subscribe button that brands can embed anywhere on their websites to encourage visitors to agree to receive Facebook notifications.
As the relationship between Facebook and television becomes more intertwined for viewers and users, how can marketers take advantage? 4C, a Facebook Preferred Marketing Developer for ads and insights, released the results of a study of more than 150 brands in five major verticals and more than 800 TV programs on 14 broadcast and cable networks in the U.S., using public anonymized aggregate data from Facebook.