Facebook is like that bar all of your friends frequent on Friday nights. You don’t really like the place: It’s noisy, random people strike up conversations, drinks are too expensive, and mundane activity seems to always become a photo opp. It’s hard not to leave the bar without feeling a general sense of dissatisfaction, but you keep returning because it’s where all your friends are hanging out.
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Despite Facebook’s increased emphasis on building up its mobile revenue, a new forecast from eMarketer predicts that Twitter will bring in nearly double the mobile revenue of Facebook in the U.S. for the full year of 2012.
Facebook’s advertising partners have begun receiving the social network’s guide to purchasing premium ads using its power editor, which the company announced in May that it would introduce.
Facebook marketing software provider Kenshoo announced that its Kenshoo Social platform now supports impression-level measurement capabilities across premium ads and marketplace ads on Facebook.
Facebook Thursday will announce a feature for advertisers called action tracking, which will enable them to move beyond likes and track conversions and downstream activity, according to social ad-management software provider Buddy Media, which offered details on the new capabilities in a post on its blog.
Social media advertising and intelligence provider SocialCode became one of the first Facebook marketing application-programming-interface partners to get the go-ahead to offer premium ad placements to its customers.
Still trying to figure out how to make your company’s page shine with timeline? Maybe you’re not getting the click-through rates you were hoping for with your Facebook ads. Buddy Media, which provides social business solutions, has you covered. The company recently released some tips and guidelines for greater success marketing through Facebook.
Facebook page administrators can now test different types of ad options for posts without actually having to publish the posts, gaining access to a feature that has been available to premium advertisers since February.
Add eMarketer to the growing list of companies that don’t believe Facebook advertising was doomed when General Motors pulled its $10 million account off the social network, as the researcher released a report Tuesday touting the benefits of Marketplace ads.
Some Facebook users are seeing what appears to be a new type of sponsored story in their news feeds, combining the page post and page like ad with what the social network calls a voice of friends premium ad.
