
Farewell, Facebook reach generator, we hardly knew you. After launching the program for premium advertisers in February, the social network is pulling the plug in favor of its promoted posts offering.

Farewell, Facebook reach generator, we hardly knew you. After launching the program for premium advertisers in February, the social network is pulling the plug in favor of its promoted posts offering.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Facebook page administrators can now test different types of ad options for posts without actually having to publish the posts, gaining access to a feature that has been available to premium advertisers since February.