
Although Republicans kicked off the 2012 campaign with a wild contest in Iowa, new data shows the party is losing the social media war to President Barack Obama. Badly.

Although Republicans kicked off the 2012 campaign with a wild contest in Iowa, new data shows the party is losing the social media war to President Barack Obama. Badly.

Look for Facebook to play a major role in what promises to an exciting year in politics.

U.S. President Barack Obama’s team has launched a social media firestorm with a simple question posted on the White House’s Facebook page and on Twitter yesterday: “What does $40 mean to you?”

President Barack Obama is less popular on Facebook than on the micro-blogging site Twitter, according to a new poll from The Wall Street Journal and NBC News.

Here’s a look at how Facebook is helping raise money for the 2012 campaigns of President Barack Obama and Republican challengers Newt Gingrich and Mitt Romney.

Some 51 percent of social media users have posted political messages on their Facebook wall, yet only about one-third (36 percent) have changed their mind on an issue based on the political content a friend posted on social media.

The shuffling of the leaderboard in the Republican presidential primary race continues to affect the candidates’ popularity on Facebook.